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New Work: Strata, a Comcast Company

Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)

Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.

Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.

“…Always an adventure! A true collaboration with the best partners and colleagues in design…”

— Judd Rubin, SVP Revenue and Marketing

 

 

Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.

This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.

Posted By
Jason Schwartz

Apprenticeship Recap – Maayan Brown

Maayan Brown BBG

I discovered BBG while still in Portfolio School after an instructor recommended them, and knew that an apprenticeship there would be more valuable than finishing the school year. Their fine work and forward-thinking in the design and digital space drew me in, and after my interview with Jason Schwartz, the Creative Director, I knew working at BBG would really propel me forward as a designer. Nobody else I had met had been as critical of my work as he was.

“Your best work is what I’ll expect from you, and your worst work is what I’ll judge you on.”

It was both scary and exciting to be held to such high standards.

The team at BBG knows how to take things from mundane to visually engaging. I hadn’t worked in digital before, and I learned a tremendous amount about how a small but successful digital agency works by designing for web and mobile, helping to lead projects, and corresponding with clients. As a result of all this experience, my layout skills and eye for typography have improved significantly. I enjoy looking back at past projects and not only noticing problematic design aspects but also recognizing how they could be improved.

Working at a small company means that you’re more than just a designer; you’re involved in all facets of project management.

This diversity of responsibility can be challenging, but it also means that you get more valuable experience, which makes you more versatile and skilled.

Additionally, working for a small company allows you to take greater creative control of a project and have more of a say in its artistic direction. I produced work at BBG that I can proudly represent as my own.

Being a slightly shy person, I struggled with nerves when it came to communicating with clients, but I definitely felt that I had more confidence by the end of the apprenticeship. The experience was certainly challenging, but it also enabled me to develop professionally. I constantly exerted myself mentally and creatively, occasionally working on weekends and late nights to get the results needed. It was definitely worth it, though!

The best part of the apprenticeship was being able to work as part of BBG’s awesome crew. I appreciated receiving feedback from unquestionably qualified and talented creatives (although some things in design are subjective, of course).

Lastly, the apprenticeship was a lot of fun. I have plenty of fond memories—going out to lunch, photoshoots, and even riding roller coasters at Cedar Point (though I actually hate roller coasters…).

My co-workers were great, and we always had the attitude of “we’re all in this together.”

Looking for an apprenticeship @ BBG. Click here!

Posted By
Jason Schwartz

New Work: InterOptic by Advantage Optics

Bright Bright Great is excited to announce the launch of the InterOptic brand from Advantage Optics with a revamped art direction and website, interoptic.com.

InterOptic

Bright Bright Great worked with AdvantageOptics from brand strategy down to create an updated brand identity, art direction, strategy and more. We are continuing to work with the IO team on internal collateral and brand elements.

A major thank you to our friends at AdvantageOptics and we are excited to continue on with your team.

InterOptic Brand Identity

InterOptic Website

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InterOptic Illustration

Posted By
Jason Schwartz

Happy 12 Month Anniversary to this Tweet

12 months to the day, we jokingly shot this tweet out.

“I don’t see you doing a worse job for us than other people have done. I have low expectations.”

Client Testimonial

This was something that was jokingly said to us during a project kickoff, but what has happened in the 12 months since this was said has been pretty remarkable.

Here’s a few key points that worth talking about:

  • Overall Traffic – Doubled
  • Largest Online Sale – Happened
  • Digital Sales – Doubled

Now, although these aren’t standard results, this is kind of a big deal for us stepping up to share our skills with clients.

Posted By
Jason Schwartz

BBG is 10 Years Old!

Bright Bright Great 10 Years Old

A quick note from our Creative Director:

In January, Bright Bright Great turned 10 years old.

Starting as our my personal freelance moniker in 2007, BBG has grown to a multi-million dollar adventure, serving clients around the world and producing amazing creative and tech for all those we have worked with.

It’s been an amazing ride so far and we aren’t planning to quit anytime soon. Thanks to everyone for the support and exciting projects we’ve been a part of over the last decade. Our journey continues.

Jason Schwartz
Creative Director, Founder

Posted By
Jason Schwartz

Bright Bright Great is Looking For A Front-End Developer in Chicago, IL

We’re Bright Bright Great, a small Chicago-based team of designers, developers & strategists. We work with a wide range of clients from funded startups, longstanding businesses, to large tech companies across all industries.

We’re looking for a Front-End Developer who’s passionate about interfaces, user-friendly interactions AND clean, bug free code. You’ll be working closely with our design team, development team, and clients to solve problems and create effective solutions to meet both user experience and business goals.

Responsibilities:

On a regular basis you’ll be responsible for:

  • HTML & CSS
  • Javascript
  • Developing and maintaining WordPress themes
  • Collaborating on Interaction Design (from a dev standpoint)
  • Salesforce/Pardot Integration
  • Responsive email templates (HTML & CSS)
  • Cleaning up bugs for existing clients as they arise
  • API integration

Requirements:

  • At least 3 years experience with WordPress
  • Experience working with designers and developers
  • Experience working with clients
  • Have worked in an agency before
  • Ability to walk clients through identifying helpful debugging information
  • Ability to work within existing codebase
  • Comfortable planning out a content management strategy for complex content-heavy sites
  • Excellent communication skills and fluent in English
  • Comfortable working remotely using apps such as Slack, Trello, Basecamp, Google Apps, Hangouts, etc.
  • Enjoy collaborating with others
  • Ability to organize and manage your own responsibilities and hit deadlines.
  • Comfortable with Git/GitHub
  • Enthusiastic and opinionated about what you do, but open to accepting feedback.
  • Enjoy having discussions around process, strategy, and the story behind coding decisions
  • Quick to learn

Bonus:

  • Salesforce/Pardot Integration

Personality Traits:

  • Thoughtful
  • Personable
  • Optimistic
  • Clear

Interested? Fill out an application:
https://goo.gl/forms/LjLYkWFQ8MaKlP7I2

 

* BBG is an equal opportunity employer that values diversity in the workplace.

** No recruiters.

Posted By
Jason Schwartz

New Work: Black Spectacles 2.0

Bright Bright Great is excited to announce the launch of Black Spectacles revamped art direction and website, blackspectacles.com.

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Bright Bright Great has been lucky enough to work with the Black Spectacles team over almost 10 years, assisting with brand, design, strategy and more. We have also worked with Black Spectacles’ community products such as Super Simple, ARE Prep and ARE Live.

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Posted By
Jason Schwartz

New Work: Wright & Ditson

Bright Bright Great is delighted to announce the launch of Wright & Ditson’s new brand identity and web store, wrightandditson.com.Wright Ditson Desktop Landing Page BBG

Wright and Ditson is the third and final brand identity and website project of three American Needle brands that BBG has relaunched.

Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.

BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.

Wright Ditson Brand Identity BBG Wright Ditson Mobile Shopping BBG

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Wright Ditson Mobile Site BBG

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Posted By
Jason Schwartz

New Work: Paris312

Bright Bright Great is delighted to announce the launch of Paris312‘s e-commerce store. Paris312 is provider of high-quality party goods for those who want to add a little Parisian flair and elegance to their home entertaining.

 

As part of this project, BBG redesigned and developed the website on Shopify, designed custom illustrations, built product systems for Paris312’s local balloon delivery, party box, and party box concierge services, shot product and catalog photography, and provided guidance on SEO and brand strategy.

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Posted By
Jason Schwartz

New Business: Strata

Strata Logo

We are excited to announce our creative partnership with Strata, headquartered in Chicago, IL with team members around the globe.

Bright Bright Great is pleased to create with Strata, on strategy, brand elements and their new digital experience.

Strata, a Comcast company helps clients buy all media types including cable, broadcast, newspaper, radio, and outdoor, and the industry’s more advanced interactive advertising solutions more efficiently. Strata is the dominant name in customized media management with steady growth, proven products and increasing market share among agencies of all sizes, and now works with nearly half of all media buying firms.

Posted By
Jason Schwartz