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Bright Bright Great Welcomes Mackenzie Freemire as Art Director

Bright Bright Great is delighted to welcome our new Art Director/Designer, Mackenzie Freemire, to the team. Mack will be assisting with Art Direction.

Mackenzie Freemire Designer

What is your official title at BBG?

Mackenzie Freemire, Art Director

What got you interested in design?

I went into college thinking I wanted to be a photojournalist. When I went in to register for classes, my advisor urged me to take some graphic design classes—and here we are.

What interested you in working at BBG?

As a young designer, I’m constantly hungry to learn and grow and never become stagnant in my practice. The best way I can do this is by observing people and studios that are at the top, pushing limits and taking on innovative design projects regularly. I have so much to learn from BBG—at that challenge was immediately enticing to me.

What is your favorite project that you’ve worked on to this point?

I created a magazine 2 years about called Hush Magazine, which was a passion project for me. Hush focuses on the subject of Time, and how we use it, waste it, feel it, etc. I created about 2-3 original sets of work and design for each of the first three issues, and for the rest of the content I curated photos, poetry, painting, and other mediums that I have artists from all over the country submit to be in the magazine. Not only did I get to collaborate with other artists, but I got to create a piece of art that people can hold and experience and feel in their hands.

What is your favorite Taco Bell menu item?

Chicken Quesadilla, hands down. Who knows what that sauce is, but I’m into it.

What do you hope to learn during your time at BBG?

I hope to dive into the world of digital design and learn as much as I can about UI, UX, and pushing the limits on the way we interact with design digitally for the best experience possible.

What are your hobbies or interests outside of work?

I shoot photography for fun almost every weekend as a way to get off my computer and work with other creatives and friends. I also enjoy decorating my apartment, getting brunch, and dreaming things with friends.

Who are some designers/agencies/artists that are inspiring you right now?
Hey Studio, Instrument, Sagmeister & Walsh, Jimmy Marble, and all my friends.

Do you have any pets?

I’m not exactly an animal person (don’t tell anyone).

What is your favorite place that you have ever visited, US-based, or international?

I have been to Paris multiple times, and it is always as magical as I remember. I think the French language is amazing—the buildings, the art, the shops, and of course the chocolate croissants.

What’s something people are surprised to learn about you?

I have a weird love for strawberry jell-o. It has always been my favorite food, it’s just a weird comforting thing from my childhood. Fun fact: every job I have ever applied to (including BBG) the subject line has been Strawberry Jello.

Mackenzie Freemire Photography

Follow Mack on Instagram.

Posted By
Jason Schwartz

Bright Bright Great Welcomes Amy Schwartz as Creative Director

Amy Schwartz Designer

PRESS CONTACT
Jason Schwartz, Owner Bright Bright Great
sayhello@brightbrightgreat.com
FOR IMMEDIATE RELEASE

Bright Bright Great Announces New Creative Director, Amy Schwartz

Chicago, IL – Tech and design agency Bright Bright Great welcomes new Creative Director Amy Schwartz to oversee all design, user experience, and brand strategy. Schwartz is well-known in the Chicago design community for her work as Design Director at Cards Against Humanity and Vice President of Member Experience for AIGA Chicago.

Already part of the Bright Bright Great family, Schwartz is excited to return home and invest in agency. “I started my design career as an intern at Bright Bright Great in 2011, and I’m thrilled to be a part of the team again,” says Schwartz. “I’m excited to bring the knowledge and skills I’ve gained since then back into the Bright Bright Great team, and to continue pushing the limits of contemporary, effective design work.”

Schwartz’s design style is influenced by the years she spent earning a Masters in Design from the Cranbrook Academy of Art, famous for producing some of the best designers in the country, including Charles Eames and Florence Knoll.

Schwartz previously served as the Design Director at the best-selling party game, Cards Against Humanity. Notorious for their huge, public stunts and generous charitable gifts, Schwartz has directed a variety of large scale design projects for the company including a full-ride scholarship for women in STEM, several holiday promotions, and rebrand for packaging and e-commerce. Before that, Schwartz worked at numerous design-focused agencies in Chicago and Detroit, including gravitytank and Skidmore Studio. Select past clients include Motorola, the NFL, and Google.

Schwartz is noted in the Chicago design community for her desire to uplift and support those she works with, demonstrated in her experience as Adjunct Professor at DePaul University. She currently serves as Vice President of Member Experience for AIGA Chicago and hosts yearly workshops for students in design.

“Effective teams recognize the importance of each individual, whether they are an intern or C-suite. I facilitate ways for my clients and the creative team to mesh into one, where all ideas are considered, explored, and tested– until we solve the problem together,” says Schwartz.

Bright Bright Great has worked with clients worldwide, including Comcast, The University of Chicago, chewy.com, Nike and Hightower Financial. They recently rebranded American Needle, one of the largest retailers of sports related headwear, as they celebrate their 100 year anniversary.

To work with Bright Bright Great and Amy Schwartz, contact Chief Creative Officer Jason Schwartz at sayhello@brightbrightgreat.com or Jason Schwartz on Twitter.

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Posted By
Jason Schwartz

New Work: Hologram, an IoT Company

Bright Bright Great is excited to announce the launch of a new brand and website for Hologram, a company that allows you to Connect IoT devices over cellular networks, capture device data, and manage a fleet with a stack of IoT tools.

Bright Bright Great worked with Hologram on brand and digital strategy. BBG initially started starting initially with digital strategy, art direction and seeing the project come to fruition as Hologram changed their name from Konent to the new parent brand.

Posted By
Alex Sheyn

New Work: Strata, a Comcast Company

Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)

Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.

Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.

“…Always an adventure! A true collaboration with the best partners and colleagues in design…”

— Judd Rubin, SVP Revenue and Marketing

 

 

Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.

This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.

Posted By
Jen Hansen

Apprenticeship Recap – Maayan Brown

Maayan Brown BBG

I discovered BBG while still in Portfolio School after an instructor recommended them, and knew that an apprenticeship there would be more valuable than finishing the school year. Their fine work and forward-thinking in the design and digital space drew me in, and after my interview with Jason Schwartz, the Creative Director, I knew working at BBG would really propel me forward as a designer. Nobody else I had met had been as critical of my work as he was.

“Your best work is what I’ll expect from you, and your worst work is what I’ll judge you on.”

It was both scary and exciting to be held to such high standards.

The team at BBG knows how to take things from mundane to visually engaging. I hadn’t worked in digital before, and I learned a tremendous amount about how a small but successful digital agency works by designing for web and mobile, helping to lead projects, and corresponding with clients. As a result of all this experience, my layout skills and eye for typography have improved significantly. I enjoy looking back at past projects and not only noticing problematic design aspects but also recognizing how they could be improved.

Working at a small company means that you’re more than just a designer; you’re involved in all facets of project management.

This diversity of responsibility can be challenging, but it also means that you get more valuable experience, which makes you more versatile and skilled.

Additionally, working for a small company allows you to take greater creative control of a project and have more of a say in its artistic direction. I produced work at BBG that I can proudly represent as my own.

Being a slightly shy person, I struggled with nerves when it came to communicating with clients, but I definitely felt that I had more confidence by the end of the apprenticeship. The experience was certainly challenging, but it also enabled me to develop professionally. I constantly exerted myself mentally and creatively, occasionally working on weekends and late nights to get the results needed. It was definitely worth it, though!

The best part of the apprenticeship was being able to work as part of BBG’s awesome crew. I appreciated receiving feedback from unquestionably qualified and talented creatives (although some things in design are subjective, of course).

Lastly, the apprenticeship was a lot of fun. I have plenty of fond memories—going out to lunch, photoshoots, and even riding roller coasters at Cedar Point (though I actually hate roller coasters…).

My co-workers were great, and we always had the attitude of “we’re all in this together.”

Looking for an apprenticeship @ BBG. Click here!

Posted By
Jason Schwartz