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New Work: Celebrating 100 Years of Color with Rit Dye

For over 100 years, Rit Dye has been on a mission to deliver enduringly beautiful color to our most loved fabrics. Introduced in 1918, 2018 marks Rit’s 100 year anniversary and also marks the launch of their new digital experience and digital tools for every dyeing process.

Rit Dye Logo Rit Dye Website Rit Dye IconographyRit Dye Website Mobile Rit Dye Website MobileRit Dye Website

The BBG team also had the amazing opportunity to shoot with Barbie Roadkill for the Rit Site in her home studio.

Rit Dye Photography Rit Dye PhotographyRit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Barbie Roadkill Rit Dye Rit Dye Photography Rit Dye Photography

Learn more about Rit Dye and their 100 years of dyeing

(Before shot for posterity)

Rit Dye 2017

Posted By
Jason Schwartz

New Work: The Landing Hotel, Rivers Casino Hotel Experience

Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort.

Bright Bright Great has been working with Rush Street (Rivers Casino & Resort & SugarHouse Casino’s parent company) since 2015 on multiple projects in branding, digital/web and print. The Landing Hotel branding is the first BBG project to launch live, with a new Rush Street digital experience launching later this month.

This project uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which is not only used for the physical signage for the hotel, but also throughout the brand.

Posted By
Jason Schwartz

Print Magazine New Visual Artist 15 Under 30 Amy Schwartz

Bright Bright Great is excited to announce that our Creative Director Amy Schwartz has been named one of Print Magazine’s 15 Visual Artists Under 30. To commemorate the accolade, all artists were asked to produce a cover for the monthly print issue.

Amy Schwartz Print Magazine 15 Under 30


More About Amy Schwartz:

More About Print Magazine:

Posted By
Jason Schwartz

Cabin Fever – BBG Retreat 2017

The BBG team headed to Saugatauk, in Eastern MI for a lock-in to explore where BBG is headed in 2018 and beyond as well as prepare for our BBG X website launching early next year.


  1. This was a cabin in the middle of nowhere.
  2. Every restaurant in Saugatauk advised us “not to get the special”
  3. We spent many hours by a fireplace.
  4. The back of our cabin lead to a trail bringing up thoughts from Creepshow 2’s “The Raft.”
  5. We watched Riverdale and drank wine.
  6. Less vomit than our retreat to Cedar Point.
  7. Avondale Shrimp Co. was born.

Some of our favorites from our cabin adventure.

Amy Schwartz Creative Director Ken Barrios Developer Amy Schwartz Bright Bright Great Kara ShimMack Freemire and Kara Shim Designer Tiffany Stoik and Kara Shim Mackenzie Freemire Amy Schwartz Jeanne Henry Jason Schwartz Ken Barrios Jason SchwartzFireside with Jason Schwartz Jeanne Henry Project Manager

Posted By
Jason Schwartz

Bright Bright Great Welcomes Ken Barrios as Front-End Developer

Bright Bright Great would like to extend a warm welcome our new Front-End Developer, Ken Barrios, to the team. Ken will be assisting BBG on our Technology team.

Ken Barrios


What is your official title at BBG?

Ken Barrios, Front-End Developer

What got you interested in development?

Three years ago, I came across an online ad for toys that were intended to teach toddlers the basic principles of programming. Seeing that made me realize that it was just a matter of time before coding would become a standard part of learning: just like reading, writing, and arithmetic. I decided I needed to get ahead of curve and dive into coding.

What interested you in working at BBG?

A friend forwarded me the link to the apprenticeship program at BBG. After doing some research about the firm it became clear that this is a design studio that is generating a lot of buzz, winning acclaim, and getting tapped for exciting projects. As someone new to web development and design, I knew that this would be an amazing opportunity to learn from the best.


What is your favorite fast food menu item?

The Wendy’s Baconator. If I have an opportunity to Baconate, I Baconate.

What do you hope to learn during your time at BBG?

Regarding web development: I’m hoping to get a better handle on the thought process needed to see a website through from start to finish, and learning to how efficiently organize my code by keeping everything as modularized as possible. Regarding design: I’m hoping to learn to think through a website with the user in mind, while also picking up lessons about how to choose appropriate color palettes, typefaces, and spacing.

What are your hobbies or interests outside of work?

When I’m not at work I’m either: running for an hour or two along the Lake Front Path, riding around the city on my fixed gear bike, or seeing the latest films at The Music Box. I also like follow political and architectural magazines like Jacobin and Metropolis.

Do you have any pets?

Nay. I like other people’s pets, but I don’t want to take care of my own.

What is your favorite place that you have ever visited, US-based, or international?

I’ve been lucky enough to visit a few spots in Central and South America, and I went to France once. But I think that my favorite place was India. I spent a month touring India from Hyderabad, to Bangaluru, to Puducherry. I need to go back to finally see Mumbai and New Delhi.

What’s something people are surprised to learn about you?

During my college years, my comrades and I successfully stopped the military from recruiting on our college campus. I’m also 99% positive that I coined the slogan “Undocumented Unafraid” in 2009.

Posted By
Jason Schwartz