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New Work: Wright & Ditson

Bright Bright Great is delighted to announce the launch of Wright & Ditson’s new brand identity and web store, wrightandditson.com.Wright Ditson Desktop Landing Page BBG

Wright and Ditson is the third and final brand identity and website project of three American Needle brands that BBG has relaunched.

Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.

BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.

Wright Ditson Brand Identity BBG Wright Ditson Mobile Shopping BBG

Wright Ditson Shopping Pages BBG Wright Ditson Logo Grid BBG

Wright Ditson Mobile Site BBG

Wright Ditson Portrait 1 BBG Mlmtr Wright Ditson Portrait 2 BBG Mlmtr Wright Ditson Portrait 3 BBG Mlmtr Wright Ditson Portrait 4 BBG Mlmtr Wright Ditson Portrait 5 BBG Mlmtr

Posted By
Jason Schwartz

American Needle Redesign Selected as Communication Arts Webpick

Bright Bright Great is proud to have our redesigned American Needle site featured as one of Communication Arts’ webpicks for fashion.

From the article:

Technology and design agency Bright Bright Great and its photography subsidiary Mlmtr reworked the first of three sites for hat brand American Needle as part of a comprehensive rebrand, and also in part to prepare for American Needle’s upcoming 100th anniversary.

Presenting the brand’s hats within the context of a lifestyle image, the site’s core function builds upon specific products and collections, helping direct customers along a smooth course to find the exact hat they want.

A robust number of photos capture American Needle’s catalog, and the primary and secondary navigation systems organize the extensive catalog by collection and brim shape.

Posted By
Jason Schwartz

New Work: American Needle

Bright Bright Great is excited to announce the new brand and website for American Needle.

American Needle Website

American Needle is a third generation family business that continues to lead the industry with the design and manufacture of products that are admired by headwear connoisseurs around the world. American Needle holds licenses for major sports leagues and entertainment properties, as well as over 30 patents on design and manufacturing innovations.

Bright Bright Great was tasked with creating a new brand for American Needle that simultaneously paid homage to that long and and storied history of style and innovation while pushing the brand forward ahead of its centennial anniversary.

BBG created an interactive new e-commerce experience for American Needle shoppers complete with lifestyle photos to showcase the brand’s product lines.

American Needle Brand Refresh Logos-02 Logos-03 Logos-04

American Needle Mobile Experience American Needle Mobile Experience

Throughout the company’s nearly 100-year history, American Needle attributes its success to the company’s allegiance to its core principles of craftsmanship, leadership, individuality and heritage, while continually inventing dynamic new headwear concepts and expressions.

American Needle Interactive Experience

American Needle photoshoot LA American Needle photoshoot LA American Needle photoshoot LA American Needle photoshoot LA American Needle photoshoot LA American Needle photoshoot LA American Needle photoshoot LA

Bright Bright Great spent a week in Los Angeles shooting on location with our in-house Mlmtr crew and Los Angeles-based photographer Asteryx.

Posted By
Jason Schwartz

Bright Bright Great Announces Creative Partnership with American Needle

Bright Bright Great is proud to announce a new creative partnership with American Needle, a Chicago-area headwear manufacturer and clothier.

American Needle Hawks Snapback

BBG will be working with American Needle’s ownership and creative department to update the brand and web experience, alongside partner brands Red Jacket and Wright & Ditson, as American Needle prepares to celebrate their 100th anniversary in 2018.

American Needle pioneered the concept of sports licensing via a partnership with the Chicago Cubs in the first half of the 20th century.

American Needle Hat

American Needle and BBG

Posted By
Jason Schwartz