Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio while making the new Wright and Ditson visually distinct enough to separate it from both American Needle and Red Jacket.
BBG designed the new brand identity and web store, developed the website, and did lifestyle photography for the site as part of the project.
Technology and design agency Bright Bright Great and its photography subsidiary Mlmtr reworked the first of three sites for hat brand American Needle as part of a comprehensive rebrand, and also in part to prepare for American Needle’s upcoming 100th anniversary.
Presenting the brand’s hats within the context of a lifestyle image, the site’s core function builds upon specific products and collections, helping direct customers along a smooth course to find the exact hat they want.
A robust number of photos capture American Needle’s catalog, and the primary and secondary navigation systems organize the extensive catalog by collection and brim shape.
Bright Bright Great is excited to announce the new brand and website for American Needle.
American Needle is a third generation family business that continues to lead the industry with the design and manufacture of products that are admired by headwear connoisseurs around the world. American Needle holds licenses for major sports leagues and entertainment properties, as well as over 30 patents on design and manufacturing innovations.
Bright Bright Great was tasked with creating a new brand for American Needle that simultaneously paid homage to that long and and storied history of style and innovation while pushing the brand forward ahead of its centennial anniversary.
BBG created an interactive new e-commerce experience for American Needle shoppers complete with lifestyle photos to showcase the brand’s product lines.
Throughout the company’s nearly 100-year history, American Needle attributes its success to the company’s allegiance to its core principles of craftsmanship, leadership, individuality and heritage, while continually inventing dynamic new headwear concepts and expressions.
Bright Bright Great spent a week in Los Angeles shooting on location with our in-house Mlmtr crew and Los Angeles-based photographer Asteryx.
Bright Bright Great is proud to announce a new creative partnership with American Needle, a Chicago-area headwear manufacturer and clothier.
BBG will be working with American Needle’s ownership and creative department to update the brand and web experience, alongside partner brands Red Jacket and Wright & Ditson, as American Needle prepares to celebrate their 100th anniversary in 2018.
American Needle pioneered the concept of sports licensing via a partnership with the Chicago Cubs in the first half of the 20th century.