When choosing a creative partner, many businesses weigh the pros and cons of working with a freelancer, a large design agency, or an independent design agency. Each option has strengths, but independent agencies often deliver the best balance of creative expertise, cost efficiency, and personal collaboration.
BBG delivers. BBG has delivered since 2008. We’ve launched hundreds, if not over a thousand amazing projects with amazing partners.
1. Independent Agencies Bring Team Depth Beyond a Freelancer
Freelancers provide flexibility, but they’re limited by their individual skill set and bandwidth. By contrast, an independent creative agency offers a multidisciplinary team of designers, strategists, technologists, and writers. This collaboration creates deeper creative exploration, broader problem-solving, and reliable long-term support.
2. Small Agencies Provide Agility Without the Red Tape of Big Firms
Large agencies may have global reach, but their bureaucracy and high overhead often slow projects and inflate costs. Independent agencies operate leaner, giving clients direct access to senior creative directors, faster decision-making, and nimble responses to shifting business needs.
3. Personalized Service That Big Agencies Can’t Match
With an independent studio, clients aren’t just another account number. Instead, they’re true collaborators. Independent agencies invest time to understand industries, audiences, and goals—providing customized design solutions freelancers may not have capacity for and big firms rarely prioritize.
4. Big-Agency Talent Without Big-Agency Pricing
Many independent agencies are led by designers who have worked at the top global firms but chose independence for more creative freedom. Clients benefit from award-winning design thinking and innovative branding—without paying inflated big-agency fees.
5. The Smart Choice for Business Growth
In a competitive marketplace, choosing the right partner can transform your brand. An independent design agency delivers the creativity, strategic thinking, and personalized attention you’d expect from a top agency, combined with the efficiency and cost-effectiveness of a smaller studio.
Talk to our leadership directly. Email our Founder and Creative Director Jason Schwartz.
