Dockers & WeWork Present: Always On Sessions (Recap)

“This was a fantastic night with Dockers, WeWork and the amazing speaker panel. BBG thanks all involved for putting this together. Furthermore, free pants!”

— Jason Schwartz, Managing Director

Recap Photography:

Dockers WeWork Always On Session ChicagoDockers WeWork Always On Sessions IntroductionsDockers WeWork Always On Sessions IntroductionsDockers WeWork Always On Sessions Speakers Dockers WeWork Always On Sessions Q&ADockers WeWork Always On Sessions Antonio GarciaDockers WeWork Always On Sessions Jason SchwartzDockers WeWork Always On Sessions Crowd Participation Q&ADockers WeWork Always On Sessions Antonio Garcia and Dockers Representative

About Dockers Always On Sessions:

Dockers Always On Sessions is a speaker series designed for you. Docker’s has teamed up with WeWork on a series of happy hours featuring up-and-coming entrepreneurs and influencers, covering everything from technology to travel.

Posted By
Jason Schwartz

Custom Typeface Design ATC Showpad

ATC Showpad ATC Arquette Custom Typeface & Licensing

Bright Bright Great and Avondale Type Co. have collaborated to create a unique custom cut of ATC’s highly popular ATC Arquette, creating ATC Showpad, for Showpad.

Showpad is a Netherlands-based marketing and sales technology company.

“This was an important modification to an already excellent typeface to align more closely with corporate brand.” said Jason Schwartz, Managing Director

ATC Showpad ATC Arquette Sample of Custom Typeface

Showpad Website using ATC Showpad

More importantly than the aesthetic change in various characters, this custom typeface utilized unique licensing which allowed for global usage in an unlimited number of mediums. This was critical as the company continues to grow at an aggressive pace and requires flexibility in licensing.

ATC Arquette, most popular sans serif typeface

About Showpad:

Our mission is to empower sales and marketing to sell the way buyers want to buy. We deliver by providing training and coaching solutions that transform sellers into trusted advisors and by making it easy for sales and marketing teams to deliver the right content and the right experience to buyers. That way, buyers can buy smarter — and faster.

About Avondale Type Co.:

Avondale Type Co. is a Chicago-based team of type designers who make custom typefaces with flexible licensing for corporate needs. All ATC fonts are web-safe and ATC offers flexible licensing for any and all usage from print and digital through broadcast.

Custom Typeface Creation and Flexible Licensing

Related: Bright Bright Great has partnered with Comcast’s Chicag0-based Strata for licensing of ATC Arquette

Posted By
Jason Schwartz

Dockers & WeWork Present: Always On Sessions

“Lucky for everyone I’ve been “always on” since 1979.”

— Jason Schwartz

Dockers and WeWork Always On Sessions

Our Creative Director Jason Schwartz will be speaking with an amazing panel at WeWork Wednesday Oct 10 with Dockers discussing Digital Marketing, Empathy, Authenticity and Change.

Tickets are free: https://www.eventbrite.com/e/dockers-always-on-sessions-digital-marketing-tickets-48663186902

Posted By
Jason Schwartz

What Is The Important Facebook Pixel Update

Many of our clients (and probably a lot of you who ended up here organically) received an email from Facebook last week noting an “Important Facebook Pixel Update” coming this month.

The big question we’ve received is “what do I need to do to keep this working?”

Here’s the gist…

“On October 24, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as use of first-party cookies for ads and site analytics is becoming the preferred approach by some browsers.

Businesses have long relied on cookies to serve ads to relevant audiences and understand visits to their sites. Up until now, Facebook has used its pixel — powered by third-party cookies — for website analytics, ad targeting, and ad measurement. This new option will also help advertisers, publishers, and developers continue to get accurate analytics about traffic to their websites.”

Here is Facebook’s Help Center Page regarding the cookie update:
https://www.facebook.com/business/help/471978536642445.

This Facebook page has both the basics about your tracking pixel and steps for set-up, so hopefully this helps.

The quick answer is that if you have Google Tag Manager installed, you are able to make this pixel swap yourselves without contacting anyone else for help. If you have some sort of legacy tracking pixel, you should definitely update since you will be 2 major tracking updates behind in the Facebook ecosystem.

If you are unsure of how to set up Tag Manager and your tracking pixel, or need help confirming you are updated and will be tracking correctly, we are happy to help sayhello@brightbrightgreat.com.

Posted By
Jason Schwartz

JLL Adobe Creative Jam Chicago

“It was fantastic to see the JLL go so deep in 2.5 hours. The ideas were golden. Thanks to JLL for an amazing event.”

-Jason Schwartz, Bright Bright Great Managing Director

The Adobe Creative Jam at JLL was an awesome celebration of community partnership, embodied learning and amazing talent! JLL’s teams produced some truly exceptional work in Client Experience Design with Adobe XDAdobe DimensionSpark, TypekitStockCC Libraries and more.

Our fantastic speakers Tereasa Surratt, Jason Schwartz & Rob Generette for inspiring, entertaining and educating us all!

(Pictured above Rob and Jason discuss Marvel Contest of Champions and Pokemon.)

Posted By
Jason Schwartz

BBG Is Hiring A Digital Marketing, SEO, PPC & Content Strategist

BBG is looking for a Digital Marketing Specialist/Content Strategist:

  • Digital Marketing Strategy
  • SEO & SEM Experience
  • Data & Reporting
  • Content Strategy & Copywriting

Skills:

Digital Strategy

  • High Level Growth Strategy for Clients

SEO & SEM

  • Site Optimization based on Goal Keywords
  • Organic Optimization and Best Practices
  • PPC ($250,000+)
  • Keyword Strategy
  • Link Buying

Social Media

  • Account Management
  • Paid & Sponsored Advertising
  • Content Creation & Reporting

Copywriting

  • Brand Messaging & Tone
  • Keyword and Goal-focused Content
  • Press Releases
  • Article Creation/Web Content Creation
  • Email Marketing


About You:

  • You are data driven!
  • You can write copy that is intelligent and within a specified “voice”
  • Must have experience $250,000+ PPC with the data to show the success of the campaign.
  • Must have experience creating a Digital Strategy based on Client goals.
  • Must have experience writing and producing content tied to skills above.
  • Must have experience managing and producing content calendars Social Media accounts with a larger audience.

About Us:
BBG is a close-knit team of designers, developers and strategists who genuinely enjoy our time working together. We value diversity and empower all employees to have an active role in steering our team forward. We take our snacks and beverages seriously–we’re known for our summer happy hour parties, and we always have La Croix, Coke Zero, and cocktail/mocktail ingredients within reach.

Our office is dog-friendly as well as human-friendly!

Wonder what it’s like to work at BBG?

Apprenticeship Recap – Kara Shim
Apprenticeship Recap – Ken Barrios
Apprenticeship Recap – Maayan Brown
Apprenticeship Recap – Quan Ika Vu
Apprenticeship Recap – Dayan D’Aniello
Apprenticeship Recap – Margaux Delapierre

How to Apply:
Send an email to careers@brightbrightgreat.com with:

  • Subject line: 2018 Digital Marketing & Content Strategy Application
  • A brief introduction to yourself, highlighting relevant work experience
  • Why you are interested in this role at BBG
  • A link to your online portfolio

No recruiters. BBG is an equal opportunity employer.

Posted By
Jason Schwartz

Bright Bright Great Named Best Digital Marketing Agency in Chicago by Expertise.com

Expertise.com, looked at 682 Digital Marketing Agencies serving Chicago and picked the Top 20.

Our goal is to connect people with the best local experts. We scored digital marketing agencies on more than 25 variables across five categories, and analysed the results to give you a hand-picked list of the best digital marketing agencies in Chicago, IL.

Top Digital Marketing Agencies in Chicago

View the full release here:
https://www.expertise.com/il/chicago/digital-marketing-agencies

BBG is honored to be on this list and would like to thank Expertise.com for the nod.

About Expertise.com:

Finding the right highly-skilled professional takes significant work, including in-depth research, detailed comparisons, and deciphering which online reviews are reliable and authentic. We feature only objectively quantified and qualified professionals such as dentists, attorneys, or roofers, taking care of the work for consumers by understanding what they need when searching for experienced authorities.

Unlike most other websites and directories, a business can’t pay to be included on Expertise. This gives our users the confidence to find and connect with exceptional businesses that are objectively qualified and authentically well-reviewed.

Our proprietary research and selection process identifies the top service professionals in over 100 business categories across 1000 cities, covering 85% of the US. To date, we’ve explored over 10M businesses and have generated $500M in revenue for the local small businesses we feature on our site.

Posted By
Jason Schwartz

BBG Named Top Small Business Web Design Agency by Clutch

“I’ll take “proven” and “ability to deliver” any day of the week.”

Jason Schwartz, Managing Director

Top Web Design Agencies

Bright Bright Great has been named a top small business web design agency by Clutch.

Clutch Spotlights Leading Creative & Design Companies Across Several Industries

WASHINGTON, D.C., August 16, 2018 – Today, Clutch named the leading creative and design companies in several industries, including healthcare, reputation management, automotive, dental, legal, and more.

The research uses Clutch’s Leaders Matrix methodology, which maps each firm’s industry focus against their ability to deliver on client expectations. Ranking criteria are both quantitative and qualitative and account for each company’s market presence, services offered, work quality, and client feedback.

To read the press release, click here.

Posted By
Jason Schwartz

We’re Hiring a Digital Marketing & Content Strategist

BBG is looking for a Digital Marketing & Content Strategist with 3-5 years of experience working in the following areas:

  • Digital Strategy
  • Market Research
  • SEO & SEM
  • PPC
  • Social Media
  • Content Creation/Copywriting

Skills:

Market Research

  • Data Analysis
  • Reporting

Digital Strategy

  • Brand Messaging & Tone
  • Keyword and Goal-focused Content
  • Article Creation/Web Content based on Link/Google Goals
  • Email Marketing
  • Press Releases

SEO & SEM

  • Link Buying
  • Site Optimization
  • PPC ($250,000+)
  • Keyword Strategy

Social Media

  • Account Management
  • Paid & Sponsored Advertising
  • Content Creation & Reporting


About You:

  • You are data driven!
  • Must have experience $250,000+ PPC with the data to show the success of the campaign.
  • Must have experience creating a Digital Strategy based on Client goals.
  • Must have experience writing and producing content tied to skills above.
  • Must have experience managing and producing content calendars Social Media accounts with a larger audience.
  • Full-time contract-to-hire position. August/September start.

No recruiters.

About Us:
BBG is a close-knit team of designers, developers and strategists who genuinely enjoy our time working together. We value diversity and empower all employees to have an active role in steering our team forward. We take our snacks and beverages seriously–we’re known for our summer happy hour parties, and we always have La Croix, Coke Zero, and cocktail/mocktail ingredients within reach.

Our office is dog-friendly as well as human-friendly!

Wonder what it’s like to work at BBG?

Apprenticeship Recap – Kara Shim
Apprenticeship Recap – Ken Barrios
Apprenticeship Recap – Maayan Brown
Apprenticeship Recap – Quan Ika Vu
Apprenticeship Recap – Dayan D’Aniello
Apprenticeship Recap – Margaux Delapierre

How to Apply:
Send an email to careers@brightbrightgreat.com with:

  • Subject line: 2018 Digital Marketing & Content Strategy Application
  • A brief introduction to yourself, highlighting relevant work experience
  • Why you are interested in this role at BBG
  • A link to your online portfolio
  • Sample work for SEO/SEM (plus reporting), PPC plus reporting, marketing strategy

No recruiters. BBG is an equal opportunity employer.

Posted By
Jason Schwartz

Apprenticeship Recap: Kara Shim

Tiffany Stoik and Kara Shim

What is the most important thing you learned during your apprenticeship?

The most important skill I learned at BBG was definitely client interactions.

Knowing how to present and explain design work to clients was a huge learning curve and was something that I really appreciated about my apprenticeship. I had to jump straight into into meetings and presentations, and that hands-on approach was super helpful for me – I have so much more confidence now when it comes to interacting with clients.

“You won’t be spoon-fed. You will be thrust right into projects and will learn by doing.”

What is the best part of working at BBG?

Honestly, the people that work here are amazing. The team is so much fun and everyone works together really well. Aside from the work itself, who you work with is so, so important and learning from and alongside these talented humans has been wonderful.

What should someone know before applying for a BBG apprenticeship?

You won’t be spoon-fed. You will be thrust right into projects and will learn by doing, so be ready for that.

Posted By
Jason Schwartz