Category Archives: Design

New Work: The Landing Hotel, Rivers Casino Hotel Experience

Bright Bright Great is excited to announce the launch of branding and in-hotel experience for The Landing Hotel, an upscale boutique destination with 165 rooms situated on the picturesque Mohawk Harbor in Schenectady, New York, with direct access to the Rivers Casino & Resort. Bright Bright Great has been working with Rush Street (Rivers Casino & […]

New Work: Strata, a Comcast Company

Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.) Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled […]

New Work: InterOptic by Advantage Optics

Bright Bright Great is excited to announce the launch of the InterOptic brand from Advantage Optics with a revamped art direction and website, interoptic.com. Bright Bright Great worked with AdvantageOptics from brand strategy down to create an updated brand identity, art direction, strategy and more. We are continuing to work with the IO team on internal collateral and […]

New Work: Wright & Ditson

Bright Bright Great is delighted to announce the launch of Wright & Ditson’s new brand identity and web store, wrightandditson.com. Wright and Ditson is the third and final brand identity and website project of three American Needle brands that BBG has relaunched. Bright Bright Great was tasked with creating a new brand and website for Wright and Ditson that connected the company to the American Needle brand portfolio […]

New Work: Paris312

Bright Bright Great is delighted to announce the launch of Paris312‘s e-commerce store. Paris312 is provider of high-quality party goods for those who want to add a little Parisian flair and elegance to their home entertaining.   As part of this project, BBG redesigned and developed the website on Shopify, designed custom illustrations, built product systems for […]

Behind the Scenes: BBG Photoshoot Day 1 with Paris312

Bright Bright Great has been converted over the last 24 hours to a full-service photo studio as we shot product for our friends at Paris312. A few of our (straight from the camera) favorites. Edits and the whole shoot to be posted soon.

New Work: Great Lakes Home

Bright Bright Great is delighted to announce the launch of Great Lakes Home’s e-commerce store. BBG created a wholistic brand and e-commerce website for Great Lakes Home as they open their first physical location at 2005 S Halsted in Chicago’s Pilsen neighborhood. The goal from the outset of the project was to create a brand that […]

New Work: Bright Bright Great Launches New Brand and Website for Red Jacket

Bright Bright Great is thrilled to announce the launch of the new Red Jacket website and brand identity. Red Jacket is the second of three clothing brands that BBG has had the pleasure of working on with parent company American Needle. Red Jacket started with a vision to create bold fashion choices with iconic brands from […]

New Work: Announcing the New Avondale Type Co Website

Bright Bright Great is proud to announce the new and improved Avondale Type Co. website! We completely overhauled the site, starting with an updated brand identity, adding in new features and functionality to make shopping for typefaces easier than ever before. Among the new features are: TYPE TESTER We’ve added the second-most requested feature, the […]

American Needle Redesign Selected as Communication Arts Webpick

Bright Bright Great is proud to have our redesigned American Needle site featured as one of Communication Arts’ webpicks for fashion. From the article: Technology and design agency Bright Bright Great and its photography subsidiary Mlmtr reworked the first of three sites for hat brand American Needle as part of a comprehensive rebrand, and also in […]