In 2013, Bright Bright Great helped OKRP capture the “grown-up start-up” feel they were going for when the company launched. We were delighted to have the opportunity to help them evolve their look to match their impressive portfolio of work.
From their beginnings, OKRP sought to put the “agent” back in “advertising agency” for their clients, and on the back of a string of successes, the team thought the time was right to update their brand and website to better match the maturity of the agency and really show off what they’ve been doing.
Bright Bright Great’s goal in this project was to grow the brand we had created previously for OKRP, starting with a new art direction featuring a slightly refined palette and updated type stack. To complement that, we shot headshots as well as cultural shots to show off the brains behind OKRP and their amazing workspace.
With the site now launched, BBG will stay on to provide managed hosting services in order to ensure the best possible web experience for OKRP’s visitors.
The highest compliment I can give a creative partner is that they don’t just play back what we ask for, but inspire us with what we asked for in a form we couldn’t conceive in our wildest dreams. That’s Bright Bright Great.
They get us, understand our brand, and as far as the all important digital identity is concerned, helped create us from the ground up. They were with us in the beginning, and as we grew up and evolved they delivered a remarkable 2.0 update that elevated our brand without losing our original startup soul.
BBG’s art director Alex Sheyn worked nights and weekends, alongside fellow creators Jordan Balderas and Elaine Short, to create the new music video for Jennifer Hall’s new single “Make It Out Alive” from her newly-released, self-titled EP.
The video went from idea, to plan, to project, to the full-HD 4K video you see above.
With limited budget and the obvious time constraint of the project’s main contributors working on it as a side project, we couldn’t be prouder of Alex’s work on this project and are stoked to see the new video hit the web. Watch it above or on YouTube.
Bright Bright Great worked with Chicago-based Cards Against Humanity, the #1 selling game on Amazon, to create holiday creative around their “12 Days of Holiday Bullshit” promotion. The promotion asked consumers to pay $12 in exchange for receiving 12 mystery items over 12 days in the mail.
September 10th, 2013. Chicago, IL – From deep in the heart of the Avondale neighborhood of Chicago, the creative team at Bright Bright Great are launching the Avondale Type Co., a pay-what-you-wish type foundry.
After years of using and licensing fonts built by others for client work, the Avondale Type Co. began as one font, ATC Krueger, to take matters into their own artistic hands. BBG Art Director Alex Sheyn explains, “I made Rosemary to fill a need in my own design work. I had a very stylized version of a didone font in my head, but couldn’t find one that met the idea of what I was looking for, so I just made my own.”
Wanting to spread the wealth at an affordable cost, Bright Bright Great worked long hours to bring both ATC Krueger and ATC Rosemary, another font created by Sheyn, to the public. BBG Art Director Drew Rios designed the Avondale Type Co. site, along with Developer Tiffany Stoik of Blobfolio. “Avondale Type Co. is really about bringing an affordable type option to all designers, new as well as experienced,” explains Rios.
For more information, please contact us, or visit http://avondaletypeco.com