Hundreds of Hospitality Ideas Ideated by Hotel of Tomorrow 2020 Teams

The opportunity to pair with forward thinking hospitality teammates from Hyatt Hotels, Disney, The Gettys Group, Kohler Company, Cornell Institute for Healthy Futures, SC Johnson and 100+ additional industry leaders comes rarely and is too good to pass up on. The Bright Bright Great team is absolutely humbled to contribute to such an amazing project.

Bright Bright Great is Honored to be a Part of the Hotel of Tomorrow Project

Trendline 09:

Five Big Ideas and the Trends that Drove Them

We asked ourselves, “What hotel and travel challenges and opportunities did the pandemic create? What will future guests expect, and how might we deliver solutions and services in the short and long term? And, how can we best collaborate immediately, around the globe?”

When we restarted The Hotel of Tomorrow® Project (Website designed and developed by the BBG team in partnership with Getty’s Group) back in June, we didn’t know where the project would ultimately lead us, but we were eager to start solving the new design and operational challenges facing our industry. These new complexities meant that we needed to both widen our view and the types of contributors to our think tank: technologists, University researchers, operators, investors, brands, associations, manufacturers and consultants.

325 industry leaders came together at two levels of engagement. We assembled a database of articles to track what was being explored and applied elsewhere to serve as inspiration. We then created 16 teams, consisting of hotel designers, manufacturers, owners, and operators from around the world who ideated as industry partners to envision The Hotel of Tomorrow® Project—every aspect of the development, service and guest journey.

We are particularly grateful for the expertise and contributions of Chad Reynolds of Batterii, Gayatri Keskar of Material ConneXion, Matt Phillips of Phillips & Company, Maxwell Luthy of TrendWatching, Adam Kubryk of Global Allies and Jason Schwartz of Bright Bright Great.

The Top 5

79 powerful ideas were narrowed to 16, then tested and further narrowed down to five. We then surveyed industry experts to gauge the most viable ideas for the future. We are pleased to reveal the results below, presented with the most viable ideas at the top.

Hotel of Tomorrow Rendering

Bed XYZ allows guests to gamify their sleep: controlling, monitoring and optimizing their sleep ritual and environment.

Outside In, Inside Out is like an over-scaled terrarium creating the convincing illusion and benefits of being in nature.

Outside In, Inside Out is like an over-scaled terrarium creating the convincing illusion and benefits of being in nature.

Hotel Rover

Hotel Rover allows guests to extend their hotel experience to the open roads.

Journey Pebble

Journey Pebble is an encrypted digital wearable that helps hotels personalize guests’ stays according to their preferences.

 A deconstructed food-and-beverage experience where robots with distinct purposes and personalities allow guests to drink and dine outside of a traditional restaurant or bar’s footprint. Small refrigerator/warming units follow guests like companion animals, then double as side tables or dining surfaces wherever the guest might like to be—inside or outside the hotel. The larger counterparts of these units become gathering hubs, with integrated audio-visual components that allow small groups to enjoy music or take in a movie or game together. Small drones communicate guests’ needs back to a bartending robot—overseen or AI-powered by a skilled mixologist—that can deploy a refreshed unit. Robots speak to one another in beeps and whistles, and to guests in whatever language they require. … Robots are full of personality as well as the food and beverages that they are delivering to guests throughout the property.

A deconstructed food-and-beverage experience where robots with distinct purposes and personalities allow guests to drink and dine outside of a traditional restaurant or bar’s footprint. Small refrigerator/warming units follow guests like companion animals, then double as side tables or dining surfaces wherever the guest might like to be—inside or outside the hotel. The larger counterparts of these units become gathering hubs, with integrated audio-visual components that allow small groups to enjoy music or take in a movie or game together. Small drones communicate guests’ needs back to a bartending robot—overseen or AI-powered by a skilled mixologist—that can deploy a refreshed unit. Robots speak to one another in beeps and whistles, and to guests in whatever language they require.

Robots are full of personality as well as the food and beverages that they are delivering to guests throughout the property.

The Hotel of Tomorrow Project has been featured in Forbes, Luxe Beat, Architectural Digest, Trendline, HOTELS Magazine and many more.

About Getty’s Group

In September of 1988, a group of Cornell School of Hotel Administration graduates founded The Gettys Group with a vision to deliver world-class hotel design and procurement to discerning hospitality clients around the world.

After over three decades in business, The Gettys Group has carved a unique place in the hospitality industry landscape as an award-winning, global design and development firm serving clients from offices in the Americas, Asia Pacific and Middle East. Widely regarded as a leader in the design, branding, procurement and development space, the firm collaborates with the world’s foremost hospitality brands and has competed more than 1500 projects in 32 countries.

About Hotel of Tomorrow

325 industry leaders came together at two levels of engagement. We assembled a database of articles to track what was being explored and applied elsewhere to serve as inspiration. We then created 16 teams, consisting of hotel designers, manufacturers, owners, and operators from around the world who ideated as industry partners to envision The Hotel of Tomorrow® Project—every aspect of the development, service and guest journey.

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BBG Recognized by International Business Times (IBT) in 2020 Spotlight

Bright Bright Great Recognized by International Business Times in 2020 Spotlight as Top National Service Provider for Web Design. You can learn more about this recognition here: https://www.ibtimes.com/spotlight/best-web-design-companies-in-chicago-il

It is an absolute an unexpected honor to be recognized by International Business Times as a top web company of 2020. We are humbled and honored by IBT.

Jason Schwartz, Owner, Creative Director

International Business Times 2020 Spotlight Announced

International Business Times (IBTimes.com), the global business news leader, has launched Spotlight to help businesses navigate the myriad of vendor options and make informed decisions about choosing the best providers for their needs locally.

There’s no shortage of business-service providers. The SBA estimates that there are more than 30 million in the United States alone.

“We demystify and take the guesswork out of an often complicated and opaque process,” said Mel Gray, IBTimes U.S. managing editor. “Spotlight eliminates the hassle of finding trusted vendors and allows businesses to focus on what they do best.”

About IBT

IBT Media is a fast-growing global digital news organization delivering news and insight to more than 30 million monthly readers across the world. IBT Media engages a new generation of readers with content that speaks to their interests, analysis that serves their businesses and makes sense of a globally connected world.

You can view additional recognition in the Awards & Recognition section of our News.

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Clutch Announces the 2020 Leading B2B Firms

“It is always an honor to be ranked amongst some of our peers, those we look up to and those we partner with. Thank you to the Clutch team and our clients, and partners for the kind words.”

Jason Schwartz, Creative Director, Partner

Today, Clutch is recognizing the top 250 service providers in Illinois for their ability to deliver, their commitment to excellence, and their past work.

WASHINGTON, DC – September 14, 2020 – Clutch, the leading B2B ratings and reviews platform, published its report on the top B2B companies in Illinois.

Illinois is a growing hub for technical innovation. Chicago is considered one of the top cities(link is external) for a growing market of tech talent.

Out of the 250 companies on this list, the service providers specialize in branding, custom software development, IT managed services, mobile app development, and more for a variety of clients in different industries.

To qualify as a Clutch leader, the companies must display a verified presence in their location, in-depth client reviews, and industry expertise.

Top B2B Companies Illinois 2020

 

About Clutch

A platform of in-depth client reviews, data-driven content, and vetted market leaders. We cut through disorganized market research by collecting client feedback and analyzing industry data, arming businesses with the insights and analysis they need to connect and tackle challenges with confidence.

BBG was also named a top B2B Agency in 2018 by Clutch as well as appearing on the Clutch1000 in 2018 and 2019.

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