Where Did The Name Bright Bright Great Come From?

We regularly get asked where the name Bright Bright Great came from, so we finally want to share that story.

What Was the Process?

First and foremost, we wanted a unique name that conveyed our personality. Prior to formally starting the company, we took a few days to brainstorm names, ultimately coming up with something like 10 pages of double-sided notebook paper worth. Names ranged from pretty crazy, to expected.

From there we whittled down the list to 1 side of 1 page of paper and did some web diligence. Was the name in use? How open were social handles? How open was the internet for the name.

Ultimately it came down to about 5 potential names, some better than others, but with huge digital opportunity. Although that list has been packed away (*it will be found someday) 2 of the names on that list were KILO and April O’Neill. KILO always represented the weight of a design project and the impact it can have. April O’Neill was a throwback to our favorite cartoon tv reporter from Teenage Mutant Ninja Turtles.

The interesting thing about both of these names was that KILO was almost impossible to gain internet space with and we uncovered that not only was April O’Neill a TMNT throwback name, it was also an adult film star, a special part of the web that we could never compete with from an SEO standpoint, but also we didn’t want potential clients having to go through to find us.

We chose the best name, Bright Bright Great.

Bright. Bright as in intelligence. It has always been a paramount personality attribute of our brand to craft smart solutions for all projects we work on. Design by definition is problem solving. Our goal is to always think about the problem and solution for all creative projects.

Bright. Bright as in colorful. We aren’t talking so much here about our personality, but more so the literal vibrancy of color. When we first started and Jason Schwartz was our Creative Director, neon was the name of the game.

The brighter the neon, the better. Although that has somewhat subdued over the years, we still highly value the importance of color in not only brand strategy, but also in other areas like visual accessibility and interaction design.

Great. Simply put, great work.

Did it Hold Up?

13 years later, we are still proud of these principles as they continue to encompass who Bright Bright Great is. So although the logo has changed a few times, the name holds true.

Posted By
Jason Schwartz

BBG is Hiring a Digital Designer

Update: Feb 14 – This position has been filled. 🙂

Bright Bright Great is hiring a Digital Designer to join our team in Chicago.

BBG is focused on brand strategy including user-experience, art direction, user interfaces, branding, and typography. Having digital work in your portfolio is important to us– our balance of digital to print is 70/30.

Requirements:

  • Contribute to all parts of the design process, from ideation and art direction to production design and development hand-off
  • Develop branding for existing and new entities
  • Design digital experiences while considering the technological and physical constraints of the user]
  • Develop user experiences and interactions for digital product
  • Create and implement unique visual language systems for client projects
  • Create sitemaps, user flows, and wireframes
  • Communicate with clients and incorporate their perspective while educating them on the design process

About You:

  • You’re optimistic, friendly, and organized
  • You’re incredibly process-driven and detail-oriented
  • You understand the principles of good design, current trends and are aware of the best design and branding inspiration from around the world
  • You are passionate about designing stunning, usable experiences for screens, innovative layouts for print, and robust brand guidelines
  • You have illustration chops and are able to create illustrations, icons and convey information in a beautiful manner
  • You understand social media and can create engaging snippets for brand marketing
  • You feel comfortable communicating with clients
  • You find inspiration all around you– often from unexpected places
  • You are interested in pushing your skills forward and are open to exploring new techniques and mediums
  • You care about accessibility, responsive design, and best practices for web design
  • You are excited to work with a small team of designers, strategists, and developers
  • You have 2-5 years professional experience and formal training in design
  • You have experience with the Adobe Creative Suite, Sketch, and prototyping tools like InVision or Marvel

Bonus:

You have photography chops for both studio and on-site, or culture shoots.
You have motion graphic skills for animations, gifs and vignettes.

About Us:
BBG is a close-knit team of designers, developers and strategists who genuinely enjoy our time working together. We value diversity and empower all employees to have an active role in steering our team forward.

Our office is dog-friendly as well as human-friendly!

How to Apply:

Send an email to careers@brightbrightgreat.com with:

  • Subject line: 2018 Digital Designer Application
  • A brief introduction to yourself, highlighting relevant work experience
  • Why you are interested in this role at BBG
  • Salary requirements

No recruiters. BBG is an equal opportunity employer.

Posted By
Jason Schwartz

BBG Creative Director Amy Schwartz and Managing Director Jason Schwartz Profiled by the American Marketing Association

A Life, Redesigned: How Married Designers Balance Life, Work and a Rebrand

Originally posted by the American Marketing Association on 1/31/2019
Article by Hal Conick, Photos by Alyssa Schukar

Amy and Jason Schwartz have a new baby and run their own agency, Bright Bright Great, which they’re rebranding. As life has changed, so has their work.​

Amy and Jason Schwartz

​​Amy Schwartz sits on a couch next to Lucas Nelson, a young designer on her team at Bright Bright Great, a design and branding firm in Chicago. A cold, bright November day shines through BBG’s frosted windows as Amy, creative director of BBG, taps her fingernails on a coffee cup and sings aloud to herself. “OK!” Amy says, focusing on Lucas’s laptop screen; he’s pulled up illustrated icons he designed for Health Champion, a startup client whose website and brand BBG is building from scratch. Health Champion will be an app that collects patients’ health data, making medical records portable—Amy and her husband Jason Schwartz, founder and managing director of BBG, are fresh from the belly of the healthcare system, having given birth to a child three months prior. They felt a personal connection to the startup’s mission of easy access to medical records. Part of their work philosophy is to collaborate with people who are innovative and passionate, another is to put good work out into the world. If you’re creating something that’s bad, Amy says, you’re a jerk; if it’s neutral or mediocre, what’s the point?

Bright Bright Great Ideation

“If we add multicolor icons, do you think it’ll be all over the place?” Lucas asks Amy.

“I don’t think that it’ll be good for these,” says Amy, 28. She has a cherubic face and wears a hoodie with torn jeans. “Keep it single color.”

The heart of Bright Bright Great—ceilings covered in copper and aluminum pipes, walls decorated with murals, awards, wacky toys and bizarre photos of women pouring mustard into a high-heel hot dog—is a rectangular group of 10 white desks bunched into the middle of the room, including Amy’s desk, which is filled with half-sheets of paper, a purposefully misspelled pennant that says “problmes” and a note to herself posted to her monitor that says “green is not a creative color.” Jason’s wooden desk sits just 15 feet east, a sparse arrangement highlighted by a bright-pink Stay-Puft Marshmallow Man. Jason’s slightly graying beard rests in his left hand as his right hand scrolls his calendar, which looks like a disastrous game of Tetris. At 39, Jason is the BBG patriarch, a veteran compared to his young staff. He wears a black hoodie and cuffed jeans, his legs pumping like pistons underneath his desk. Amy turns around and asks Jason if he has time to take another call today.

“I’m booked at 10, 11, 1, 2, 3…”

Bright Bright Great Morning Meeting

BBG Team Work Session

Read the full article on the American Marketing Association website.

About The American Marketing Association:

The AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™.

With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

About The Dracula Family

The Dracula Family is the Creative Output from Amy Schwartz, Jason Schwartz and Hype Schwartz. This includes speaking engagements, creative works and more. More about The Dracula Family.

Posted By
Jason Schwartz