New Work: BBG Develops The Landing Hotel Brand ID for Rivers Casino’s Upscale Boutique Destination
Bright Bright Great is excited to share our design work created for Chicago’s Rush Street, the parent company for both the Rivers Casino and SugarHouse Casino.
BBG was tapped to assist branding the first hotel in the Rush Street portfolio.
Partial Press Release from Rivers Casino
SCHENECTADY, NY — Rivers Casino & Resort Schenectady today unveiled “The Landing Hotel,” and set a Mid-July opening date. As the Capital Region’s newest upscale boutique destination, the 165-room hotel includes four-star-caliber amenities with a focus on providing guests with a unique, personalized experience. Well-appointed rooms and suites provide the perfect balance for business and recreational travelers and the modern sleek exterior shimmers along New York’s historic Mohawk River. The announcement took place before a major hiring fair for more than one hundred hospitality and gaming positions.
“Casual elegance, first-class service, amazing food, and access to the best gaming in New York, will ensure that Rivers Casino & Resort guests will be treated to the very best travel experience in the Capital Region,” said Rivers Casino & Resort General Manager Mary Cheeks. “The addition of our new upscale boutique hotel signals that we are full steam ahead at Rivers. In the weeks ahead we’ll be rolling out the red carpet for our first overnight guests and welcoming over one hundred new members to the best team in town.”
“The Landing Hotel is going to be a great addition to Rivers Casino, and a destination in its own right in the Capital Region,” said Cimei, The Landing Hotel General Manager. “The property will provide the highest quality guest experience for whatever reason you’re visiting Rivers – entertainment, business, or a wedding or conference in our Event Center.”
Photo Credit: The Landing Hotel