New Work: Strata, a Comcast Company

Bright Bright Great is excited to announce the launch of the new Strata website, a Comcast company that processes 25% of the total U.S. ad spend ($60+ billion dollars of advertising.)

Bright Bright Great worked with Strata starting initially with digital strategy, art direction and seeing the project come to fruition with content strategy as Strata overhauled a dated and limited brand.

Strata, which is a Comcast company, processes 25% of the entire total U.S. ad spend annually (currently of $65 billion dollars)! Yes, you read that right, $65 billion+ in ad spend.

“…Always an adventure! A true collaboration with the best partners and colleagues in design…”

— Judd Rubin, SVP Revenue and Marketing

 

 

Bright Bright Great also worked with our friends Pentagram in NYC on branding for this project. A major thank you to Eddie Opara and his team for additional support on this project.

This project also uses Avondale Type Co.‘s sans serif font ATC Arquette, a typeface designed in-house, which has been selected by Comcast as the corporate typeface for the Strata brand.

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