Bright Bright Great Invited to Present at Chicago Innovation Exchange

Bright Bright Great was thrilled to be invited to speak recently at the University of Chicago‘s Chicago Innovation Exchange at an open event centered on helping entrepreneurs build better brands.

Our Creative Director, Jason Schwartz, and Marketing Director, Nick Lush, were both on hand to give a short presentation on some of BBG’s past work in brand identity and strategy.

After the presentation, Jason and Nick stuck around to answer questions and talk one on one with some of the attendees, learning a little more about the ideas that are being developed at CIE, the issues they’re running into as entrepreneurs, and helping to provide answers where possible.

Both Jason and Nick look forward to continuing to help some of the attendees with their projects and getting better acquainted with more of the participants at CIE.

If you’d like to have BBG speak at an event you have coming up, say hello!13835566_10153622921141555_1078684702_o

Posted By
Jason Schwartz

Events: BBG’s Mlmtr Photography Team Announces Street Views at Galerie F

Street Views Galerie F, Mlmtr

Focusing on some of Chicago’s most notable photographers, Street Views exposes Chicago through the eyes of these creators in their own unique ways.

Get tickets for opening night here.

Showcasing photography by:

@brianwillette
@vincedesantiago
@sirbruceleroy
@zachlipson
@waddy722
@ess.ell.dub
@theonlygoodalex
@scottkaplanphoto

Sponsored by:

Street Dreams Magazine
Mlmtr
Half Acre Beer Company
Perrier

When:

Friday, August 5, 2016
6:00 PM to 11:00 PM (CST)

Where:

Galerie F
2381 North Milwaukee Avenue, Chicago, IL 60647

Posted By
Jason Schwartz

New Work: Great Lakes Home

Bright Bright Great is delighted to announce the launch of Great Lakes Home’s e-commerce store. BBG created a wholistic brand and e-commerce website for Great Lakes Home as they open their first physical location at 2005 S Halsted in Chicago’s Pilsen neighborhood.

The goal from the outset of the project was to create a brand that at once felt lived-in and modern, a visual complement to the tagline “Historical Modern.” The brand aesthetic centered around a mysterious sea monster and a ghostly ship captain; our challenge was to build a narrative around that story that also rooted the company in the handmade home goods that the company is selling. This process started with constructing a narrative around a fictional family that encompassed what the brand was trying to capture in terms of their overall aesthetic, sense of place in the Upper Midwest, and general personality.

Great Lakes Home Brand BBG

From there, we set about building the e-commerce experience on Shopify. Starting with the blueprint of a house, we built the navigation structure around the idea of furnishing the rooms of one’s home, employing Avondale Type Co.‘s ATC Harris typeface to reinforce the architectural sensibility. This helps the store to make a statement about objects that visitors might find unusual, and helps users to shop specifically by the room they are intending to furnish. We also had the pleasure of working with Anna Knott and Nathan Kirkman from Camera Department, who provided beautiful photographs with which to populate the site and store.

The finished product is a beautiful website and brand that pays homage to the ideas that laid the groundwork for the store while providing an exciting and highly-immersive online shopping experience. We’re thrilled to have been a part of this project and we’re excited to get started on the hard work of promoting and growing the brand alongside the team at Great Lakes Home in the months and years to come!

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Posted By
Jason Schwartz