Bright Bright Great Welcomes Maayan Brown as Designer

Bright Bright Great is delighted to welcome our new Designer, Maayan Brown, to the team. Maayan will be assisting our Art Directors and learning alongside our full team.

As part of her first day, we sat down to ask some questions about what brought her to the BBG team and what drives her. Read her answers below!

Maayan Brown BBG

What is your official title at BBG?


What got you interested in design?

I’ve always been artistic but focused mostly on motion graphics and illustration in art school. I recently became more interested in graphic design and was able to get some really good mentorship from talented designers here in Chicago, which helped me sharpen my typographic and conceptual skills. Design is art with a purpose, and it’s a very gratifying field to be in. Seeing a beautifully designed piece of work makes me awed and happy- and I aim to create things that make me (and others) feel that way.

What interested you in working at BBG?

A mentor told me about BBG and said it would a great learning experience at a wonderful company. I could tell from a glance that the work BBG puts out is strong, good design and I knew I’d be honored to get a chance to learn from the talented people who work here.

What is your favorite project that you’ve worked on to this point?

In school I did a rebrand for FTD (Florists’ Transworld Delivery) and got to make a monoline “seal”/stamp brandmark which was something I’d always wanted to do.

Maayan Brown FTD Seal

What is your favorite Taco Bell menu item?

I don’t do fast food, so I wouldn’t be able to tell you 😇. I’ve only been to Taco Bell once in my life and that was in 2008.

[Ed. Note: We realize that Maayan’s answer to the above question is offensive, but we feel it is important to publish her answers as she gave them to us. We apologize if anyone was upset or disturbed by this response.]

What do you hope to learn during your time at BBG?

A lot! I want to get fast and efficient. I want to gain confidence in myself as a designer and while facing clients. I want to become a better designer in general and as one working in the digital space. I’d love to get more involved with the design community in Chicago and make good connections with my co-workers. I’d like to create work that I am proud of and help BBG keep doing awesome work.

What are your hobbies or interests outside of work?

I like to draw, read, cook healthy food, and exercise once in a while. I also have a slight obsession with buying dresses. I love wearing fancy (usually medieval-style) dresses as costumes, so I’m waiting eagerly for Halloween.

What’s your hometown?

Be’er Sheva. A Southern city in Israel.

How long have you been in Chicago?

I was born in Chicago and left when I was a baby. I’ve been back 3.5 years now.

What is your favorite thing about the city?

The buildings. Walking through the city, the architecture and the river are beautiful.

Do you have any pets?

I grew up in a household that had two cats, a dog, a tortoise and at one point, eleven rabbits! Currently I don’t have any pets but I hope to get a cat again someday. My husband is allergic to cats, so I’m hoping for a hypoallergenic breed or something.

Cats or dogs?

Love Cats! I used to have a cat that bit and scratched me regularly, but I’m convinced it was out of love.

Have you traveled? Do you have a favorite culture/country?

I’ve been to Italy, and I spent my honeymoon in Ireland. Besides that, traveling around the world and much of the U.S. is still very much on my to-do list!

What’s something people are surprised to learn about you?

I’m the oldest of 6 kids. I have four sisters and a brother. I can’t drive. I’m distantly related to Amy Winehouse: She is my mother’s-cousin’s- husband’s-niece.

Posted By
Jason Schwartz

New Work: Bright Bright Great Launches New Brand and Website for Red Jacket

Bright Bright Great is thrilled to announce the launch of the new Red Jacket website and brand identity.

Red Jacket Hero Image Bright Bright Great BBG

Red Jacket is the second of three clothing brands that BBG has had the pleasure of working on with parent company American Needle. Red Jacket started with a vision to create bold fashion choices with iconic brands from American sports and has since expanded to create its own original line of stylish, comfortable clothing.

Bright Bright Great was tasked with creating a new brand and website for Red Jacket that established the company as a member of the American Needle family while carving out a unique voice and identity to match the aesthetic of Red Jacket’s clothing.

Red Jacket Mobile Bright Bright Great BBG

BBG completely rebuilt Red Jacket’s e-commerce from the ground up, featuring beautiful lifestyle imagery, featured products, and user accounts.

Red Jacket Internal Pages Bright Bright Great BBG

Red Jacket Logo Bright Bright Great BBG Red Jacket Wordmark Bright Bright Great BBG Red Jacket Brand Suite Bright Bright Great BBG

Red Jacket Mobile Store Bright Bright Great BBG

red jacket lifestyle photo 2 mlmtr

red jacket lifestyle photo 3 mlmtr

red jacket lifestyle photo 5 mlmtr

red jacket lifestyle photo 4 mltmr

red jacket lifestyle photo 6 mltmr

red jacket lifestyle photo 1 mlmtr

Posted By
Jason Schwartz

New Work: Announcing the New Avondale Type Co Website

Bright Bright Great is proud to announce the new and improved Avondale Type Co. website! We completely overhauled the site, starting with an updated brand identity, adding in new features and functionality to make shopping for typefaces easier than ever before.

Avondale Type Co. 2.0 Site Launch

Among the new features are:


We’ve added the second-most requested feature, the ability to test out our fonts on the site, allowing users to get a better feel for each typeface before committing to a purchase.

Take a typeface for a spin on the new Avondale Type Co type tester.



In addition to the type tester, we’ve also added user accounts. Users now have the ability to log in and find previously purchased faces, view and update billing and shipping information, and more.

Create your very own Avondale Type Co. account today!



One of Avondale Type Co.’s most exciting side-hustles since the start has been the ATC Artist Series, where Avondale Type Co.’s favorite artists and illustrators from around the world to create their initials, one symbol, and the ATC logo as they see fit.

ATC Artist Series 1 saw amazing artists such as Julien Poisson, Jetpacks & Rollerskates, Sishir Bommakanti, Joseph Alessio, Ana Benaroya, Blasto Uno, Lou Medel, Josh Lafayette, Ryan Troy Ford, Samantha Dion Baker, and more.


We hope the new more humanistic approach to the site will help underscore the hard work (by real people!) that goes into making the beautiful typefaces we all use every day in our work for ourselves and our clients.

ATC 2.0 Index Page

Codex Promotional Graphic

Duel Promotional Graphic

Saturn Promotional Graphic

Posted By
Jason Schwartz