American Needle Redesign Selected as Communication Arts Webpick

Bright Bright Great is proud to have our redesigned American Needle site featured as one of Communication Arts’ webpicks for fashion.

From the article:

Technology and design agency Bright Bright Great and its photography subsidiary Mlmtr reworked the first of three sites for hat brand American Needle as part of a comprehensive rebrand, and also in part to prepare for American Needle’s upcoming 100th anniversary.

Presenting the brand’s hats within the context of a lifestyle image, the site’s core function builds upon specific products and collections, helping direct customers along a smooth course to find the exact hat they want.

A robust number of photos capture American Needle’s catalog, and the primary and secondary navigation systems organize the extensive catalog by collection and brim shape.

Posted By
Jason Schwartz

New Business: Bright Bright Great Announces Creative Partnership with Paris312

Bright Bright Great is thrilled to kick off a new creative partnership with Paris312.

Paris312 is a party supply company specializing in party boxes wrapped in a bow and shipped to customers, all with a Parisian flair. Their goal is to make gatherings and parties effortlessly chic for everyone.

As part of this process, BBG will be updating Paris312’s logo, shooting editorial photography, and redesigning Paris312’s website.

BBG is excited to get started on making an online presence that truly captures the style and ease of use of Paris312’s products.

A photo posted by Paris312 (@paris3_12) on

A photo posted by Paris312 (@paris3_12) on

A photo posted by Paris312 (@paris3_12) on

Posted By
Jason Schwartz

New Work: Triad Process Equipment

Bright Bright Great is delighted to push the new Triad Process Equipment website live today.

Triad Desktop Landing BBG

Triad Process Equipment is a ball valve manufacturer that has been established since 1990. The company is a nation-wide ball valve supplier, based in Milford, Michigan. Triad Process Equipment’s high pressure ball valves have been used for painting, coating, and electro-coating in numerous automotive assembly plants, including General Motors, Chrysler, and Toyota.

Bright Bright Great refined Triad’s brand mark to start this project, in addition to helping devise content strategy, redesigning the website, and shooting product and culture photography. As an ongoing part of the project, BBG will also serve to assist with digital marketing strategy and implementation.

Below are full page views of the new site as well as photography from the product and culture shoots that we did in our own studios as well as on-site at Triad’s warehouse in Milford, Michigan.

Triad Internal Pages BBG

Triad Home Page BBG

Triad Mobile View BBG

Triad Ball Valve BBG

Triad Forklift BBG Triad Warehouse BBG Triad Crates BBG Triad Process Equipment BBG

Posted By
Jason Schwartz

New Work: Bright Bright Great and Pentagram for Arkana Laboratories

Introducing Arkana Laboratories, a center for esoteric pathology focused on one thing:
improving care for patients.

Bright Bright Great has been working with Arkansas-based Nephropath since 2012 and are excited to announce our continued relationship with them as they not only expand their services and offerings, but reinvent their brand as Arkana Laboratories.

For the relaunch NYC-based Pentagram, handled the Brand Identity Refresh and Digital Art Direction. Bright Bright Great handled digital UX, Front-End Development and Third Party Integrations/Technology.

Arkana Index BBG Pentagram

Arkana Internal Page BBG Pentagram

Arkana Mobile Site BBG Pentagram

Posted By
Jason Schwartz