Avondale Type Co. Brand Refresh 2016
Established in 2013, Avondale Type Co. is a design-oriented type foundry based in the Avondale neighborhood of Chicago. ATC’s main goal is to create a community where creatives who share a passion for typography can find the tools they need to solve design problems.
The new brand identity represents a step forward for ATC as they prepare for a busy year of creating and promoting a host of new typefaces and begin work on redesigning their website and e-commerce experience for 2016.
This brand will extend into the new digital experience set to launch June 1 of this year.