HighTower Advisors set out to return the field of financial advising to its roots: being true fiduciaries to their clients.
Building a network starts with a single person. Then a single partnership. After awhile, people start seeking you out to join.
In order to get their message out, and find like-minded financial advisors, HighTower enlisted BBG to help design a highly-targeted website to help recruit the best and highest-worth advisors in the country while maintaining an air of exclusivity via personalized touches and interactions.
This campaign included a microsite with numerous personalized touches that happen behind a passcode-ed wall, individualized booklets, and several rounds of ideation for personalized direct mail campaign pieces to drive people to use their passcode on the website.
They say don’t mix business with pleasure, but for these creative couples, that’s just the perfect working formula between themselves and their clients in producing some of the best work in the industry today.
For this series, we’re speaking to creative couples at the top of their game, running small design studios near and far, who prove that there really is such thing as a better half. As for ‘who’, well, that depends on what day of the week it is.
Romance strikes the heart when you least expect it. This is true of Jason Schwartz and Amy Nicole Schwartz whose initial meeting at INsight in Indiana was nothing more than a mutual exchange of coolness. Three years later and they are INto each other, facilitated in part by social media ties and good old fashioned curiosity.
“I would ask Jason questions like, ‘should I take this unpaid internship?’” says Amy, who is eleven years Jason’s junior (just like Jay Z and Beyoncé). This couple has found a way to collaborate and work together outside of the traditional 9-5.
ADC: Everyone here is refreshingly breaking the cardinal rule: Don’t date in the workplace. Do you think it’s time we changed this traditional sensibility?
Jason: Depends. People who bring work stress home shouldn’t work together. It just turns into a vicious cycle of complaining about clients. People who can leave work and work-related stress at work are fine to work together. Amy and I actually both tend to have very fluid work/life balances where a lot of cool things we do bleed into nights and weekends. We are always on the lookout for creative inspiration and we both are deep in the horror, comic and gaming worlds.
Amy: I’ve worked at agencies full of creative couples and I think it’s fantastic when two people share the same passion and can share that intensity with one another. It’s nice to have a partner who understands why you’re cancelling plans to work late, or why you enjoyed the title sequence more than the film, or why purchasing dope looking comic books from the 1980s should be a business expense.
ADC: Sometimes you end up liking the people you work with and I think that’s okay.
J: We liked each other from outside of work. Now it’s nice to like someone you work with. As long as you make each other better, why not.
I could write a pretty long list of design power couples I admire. I think their work and their love lives are probably better off.
Amy Nicole Schwartz
ADC: Did you think this would work from the get go? Any doubts?
J: Amy and I are insanely alike. It’s rare that we have non-aligning opinions, so it’s really easy to get along.
A: I knew that we would work– both in a romantic and professional sense– from the beginning. I am very much a Type A, get shit done, lead the team person, and it’s so refreshing to have a partner who is exactly the same way. It’s nice to not have to be the person doing everything. We split things up evenly in everything we do. It also doesn’t hurt that Jason has impeccable taste and enjoys the same brand of humor.
ADC: Has a client ever been skeptical to approach or have you ever been turned down work given the work dynamic? Some people feel like work may not get done, or there are too many emotions involved.
J: People who we want to work with should look at our existing work and know that work gets done. We make each other better. People should pay extra for that. Fun fact: At BBG, our development team is also led by a husband and wife. If you can find one of them on Slack, the other is usually close.
A: That’s never happened, and I don’t think we would want to work with people who think that would be an issue. Anyone who thinks emotions would keep us from doing work clearly doesn’t know us. The most emotional this relationship has been was when Jason brought home 3 boxes of Count Chocula for me last week and I was overwhelmed with happiness. He knows that spooky junk food is the way to my heart, and also knows how to get things done.
ADC: How do your employees feel about the fact that their bosses are together?
J: They totally don’t care. We don’t bring anything weird into the office.
A: They don’t care.
ADC: Is this one of those things that “isn’t for everyone”?
J: I have done this in the past (and with that particular person), it totally didn’t work. We were two people who could not work and play together. We brought all of the stress home and it was just a compounding snowball of madness.
A: I think it depends on the people, their preferences, and their communication abilities. It takes a lot of confidence to voice your opinion to someone you respect who has more experience than you, and it takes a lot of respect to hear a person’s side of view when you disagree. You have to be open with each other and remember that your critiques and suggestions in the workplace are not correlated to that person’s feelings on the relationship.
ADC: Have you ever had a moment where you guys were like “that’s it, I quit!”
I don’t quit things.
A: We were playing a zombie survival horror video game recently, and I quit because it was too creepy. That’s the last time I quit something we worked on together.
ADC: What are some of the main differences between working in this dynamic versus working in a larger agency setting with different people?
J: I don’t think it’s husband/wife as much as I personally like working in small teams. I don’t ever plan to work in a large agency ever again. I like the hunger of small teams. No fat.
A: Jason is my go-to person for everything. It’s amazing to have a person you can rely on when you need advice on how to handle a client, need feedback on a project, want to celebrate even a mundane personal victory, and set big life goals with. That really amplifies the level of trust and compassion in a relationship.
ADC: How does it help each of you personally, to be able to work with someone you also cook with and do laundry with?
J: We actually don’t do laundry together. I’m too OCD to let anyone else touch my clothes. Also I don’t cook.
A: I am too afraid to touch Jason’s clothes! He says he doesn’t cook, but that’s only because unlike myself, food is not his prime motivator. In the kitchen, I’m the head chef and he does the prep work. Like all tasks, we divide and conquer.
ADC: Are you guys like a soundboard for each other?
J: We have a slight age gap, so there’s a few things going on. We aren’t at the exact same spots in our career. I’ve been doing this for 16 years, so I feel like I’ve seen everything and don’t get surprised as much. I am definitely able to help with process and business stuff. I think we both run a lot of ideas off each other as a sounding board for each other. We make each other better, which is independent of skill and can be used in all facets of our lives together.
A: Jason is definitely a mentor for me, especially in my new role at CAH. We both have a lot to offer each other in terms of advice and support, with Jason’s years of experience and my range of experiences. Not a day goes by that we don’t help each other out with something we’re working on, big or small.
ADC: Any tips, tricks or advice?
J: Set up an Apple family account. We get each other’s app downloads. 😉
A: Always be honest. Always be kind. Always work towards the same goal.
ADC: Do you generally work together as a team or as individuals and have check-ins?
J: Most of the things I do, I do in teams. I feel like creative in general is typically worse solo. I like people to bounce ideas off of. I also like people to tell me I’m doing something wrong. My goal is to always surround myself with people who I think can add to the bigger picture.
ADC: How do you balance the work/life thing? Do couples have a rule that when you aren’t at work you aren’t talking about work or does it blur into personal hours?
I wrap all work at work. I don’t bring anything home. My New Year’s Resolution 2013 was to take work email off my phone, which was one of the best things I’ve ever done. It let’s me breathe.
A: If we’re ever talking about work in personal hours, it’s usually a short conversation about what things happened today. After a quick recap, it’s back to personal.
ADC: Do you give yourselves or each other days off?
J: I don’t take any work days off. If it’s not a holiday, or a weekend, I work. 2015 was actually the first year in about a decade I took a sick day. Even during that day, I still pulled a mostly full-day and got all of my inboxes to 0.
A: I only like taking days off for things that are still related to work, like conferences, and even then, I find odd moments to work.
ADC: Do you guys see eye to eye on most things?
J: Yes. We are building a house together that we are designing ourselves. If we didn’t, we probably would’ve killed each other by now.
A: For sure. Sometimes we disagree on some taste level things, but that’s because I tend to love “ugly” and odd design. I have that Cranbrook sensibility, whereas Jason is more Bauhaus.
ADC: Do you have more freedom?
J: Because I run 3 active businesses, I have less freedom. I feel guilty taking vacation. I need to be better about this. New Year’s Resolution 2016?
A: I feel like I have more freedom than most. Yes, I am often working– but I am working for my vision, or the vision of a small team. I’m not a cog in a bigger agency machine, a nameless face behind a campaign for a major company. I am connected to the work, and I am pushing my team’s ideas forward. I wouldn’t give up this level of creative freedom for anything. No salary or benefits could give you the feeling of owning your craft, and owning your time.
ADC: It seems like the work came first and then the relationship. Does work still come first or are there more important things?
Family first. In the end, you only have family and friends. No one will care about your website, or Dribbble shots. Love and life are the only things that are important.
A: Life is first. Work is just a vehicle to do the things we enjoy, like creating things and spending time together. It’s important to remember that we can spend time together without working, too.
ADC: What is one thing you wish people would understand about working as a creative couple?
J: Think of all the carpooling!
A: I recently heard Michael Beirut speak about his time working with Massimo and Leila Vignelli, and he was explicit in pointing out that Leila’s contributions kept the studio running. Massimo referred to himself as the engine and Leila as the brakes; while that sounds like Massimo was more crucial to the dynamic, it’s important to remember that you don’t die because your car won’t start– you die when the brakes fail. Creative couples work in different ways and distribute tasks differently. Whether you’re the brakes, the engine, or both, each person’s contributions are crucial, despite how unglamorous they might be.
ADC: Please fill in the blanks: I ______ working with my significant other because____.
J: Please fill in the blanks: I ALF working with my significant other because waffles.
A: Please fill in the blanks: I will never stop working with my significant other because we see the opportunities in everything.
BBG is excited to announce the launch of bb7’s new website, company photography and revitalized brand.
bb7 is a leading product design and development lab based in Madison, Wisconsin. The original Bjorksten Labs was founded in 1944 and merged with Bit 7 in 2000 to form what is now bb7.
As a part of this project, we refined bb7’s logomark and internally branded documents and redesigned their website including custom iconography to provide structure and clarity to the multitude of services that bb7 offers.
We also did a photoshoot of their products, their teams, and their office to give visitors a better perspective on exactly who bb7 is and what they do.