New Work: Holiday Bullshit by Cards Against Humanity

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Bright Bright Great worked with Chicago-based Cards Against Humanity, the #1 selling game on Amazon, to create holiday creative around their “12 Days of Holiday Bullshit” promotion. The promotion asked consumers to pay $12 in exchange for receiving 12 mystery items over 12 days in the mail.

The promotion sold out 100,000 slots in 7 hours.

 

Cards Against Humanity Holiday Bullshit 2

 

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Photography + Set Dressing

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Posted By
Alex Sheyn

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