Bright Bright Great has been working with Poggled since mid-2010, redefining their entire experience (multiple times) from brand identity, web, marketing/email communication and extending into their mobile application interface and experience.
Bright Bright Great created multiple iterations for web element based on analytics and improvement in conversion rates (while maintaining a high level of awesome aesthetics.
I would give anything to have been in the conference room when this idea kernal first was dreamed up and then pitched. Take a giant brand with totally forgettable past marketing and go on a totally unexpected journey taking a chance on one of the horror genre’s best and brightest Rob Zombie.
I give HUGE insane props to Woolite for not only taking the chance, but also allowing this to be pushed through the pipes to actually be made. 99.99999% of the time, an idea like this gets chopped to pieces in the earliest stages.
If you, or anyone involved with this campaign reads this PLEASE reach out to our CD. In case you want to see Woolite in its normal environment, visit their website.
Jason Schwartz, Creative Director at Bright Bright Great speaks the in’s and out’s of freelancing. He shares his knowledge; offers tips and direction when pursuing a freelancing career. To learn more about Jason follow him @jaycrimes or visit www.brightbrightgreat.com. The Insight Design Conference is pleased to have Jason as one of this years speakers. Visit www.insightdesignconference.com for more info.
Check out Bright Bright Great’s new summer design talent, Drew Rios! Hey dude.
Made in Florida
Drew Rios is fourth-year student from Ringling College of Art & Design earning his BFA in Graphic and Interactive Communication. A lover of awesome design, hot type, heavy metal/electro mash-ups. Drew hopes of starting his own studio someday and has come to BBG to learn the in’s and out’s of the design business. Not to mention seek refuge from 100 degree Florida weather.
Working in print design, motion design, branding, and Interactive design, Drew has worked with many small bands and companies to big names such as Nike and Universal Music Records.
Interesting Fact: Drew drinks about x3.7 as much soda as Jason.
Our CD, Jason Schwartz had the opportunity to present #FREELANCEOLOGY at the Insight Design Conference on Thursday June 9 in Cedar Lake, IN.
It is fantastic to learn that there is an amazing thriving creative community just a few minutes outside of Chicago in Northwest Indiana. If you were at the conference and would like to follow up with Jason with questions or comments, hit us up on Twitter @bbgchicago, or Jason @jaycrimes