Bright Bright Book Review: A Is For Armageddon

Once again BBG would like to thank Collins Design for giving us the opportunity to sneak-peek A Is For Armageddon, by Richard Horne.

If you know us, you know that very few books hit as close to home in terms of interest for our Creative Director, Jason Schwartz than this book. Obsessed with zombie apocalypse and doomsday scenarios, from cracking this book last week up until today, A Is For Armageddon has found a sweet spot on Jason’s desk.

A Is For Armageddon is decribed as “a catalog of disasters that are ready to befall the Earth and ultimately the human race. If you aren’t familiar with Richard Horne’s work, his previous treats 101 Things To Do Before You Die and 101 Things You Wish You’d Invented may have crossed your path over the last few years.

AIFA is broken up into 15 apocalyptic event clusters  ranging from 1. Extinction to 15. Universally Doomed. Take a peek at the list.

1. Extinction (Self-explanatory)
2. It Was Like That When I Got Here (Time, Universe Evolution, Water)
3. Biblically Stressed (Doomsday, Satan, Famine, Cults)
4. Acts Of God (Tectonic Activity, Cyclonic Events, Wildfire)
5. Turned Out Ice Again (Ice Age, Axial Tilt, El Nino)
6. Silent But Deadly (Carbon Sink, Methane, Sink, Sea Ice)
7. Wild Life ( Ecosystem, Animal Zoonosis, Pollination Crisis)
8. It’s All Your Fault (Warming Seas, Pollution, Acid Rain, Over Population)
9. Look After Number One (Obesity, Male Infertility)
10. Predictions (Mayan Calendar, Modern-Day Nostradami)
11. Little Issues (Atoms, Nano-Technology)
12. They’ll Kill Us All (World Leaders, Rogues, Globalization)
13. Don’t Mess With Nature (Genetics, Genetic Modification, Stem Cells, Hybrids)
14. Technic-Hell (Meltdown, Internet, Hackers)
15. Universally Doomed  (Death of the Universe, Paradox, Collapse of Causality)

Each page of the book breaks down an apocalyptic scenario, not only informationally, but also beautifully illustrated. Check out some of our favorite pages.

Periodic Catastrophic



Religious Warfare


Pandemic has a “When Should I Start To Panic Rating” of RIGHT NOW. Bird Flu, Mad Cow Disease, Ebola… this stuff is happening everyday. I would have LOVED to see a compliment to this page about Zombie Apocalypse, but for now Pandemic will have to do.

Aging Population


Anyone who saw the Adrien Brody movie “Splice” should start freaking out about hybrids… right now.

A Is For Armageddon is not only a fun book, but might also be crucial reading in the future. We all saw Terminator and know what happens when computers become self aware… also there is that whole pesky Mayan calendar thing.

Pick up A Is For Armageddon on today.
This book is definitely worth a read.

Posted By
Jason Schwartz

Interesting Question: Will My Grades In School Reflect How I Will Do In The Real World?

We caught an interesting question on Bright Bright Great’s Twitter feed a few weeks ago from our friend and Ringling College of Art & Design Junior Drew Rios. He asked us, “I wonder how much my grades in school reflect how well I’ll do in the real world” as a designer.

Response by our CD Jason Schwartz:

There is a short and long answer to this. The short answer is “they don’t.” The long and answer that holds more true is that there is “most likely” no correlation. Extreme cases are usually extreme for a reason.

What Is A Grade Anyway?

First off, you have to look at what a “grade” at a university is usually comprised of, which is a blend of attendance, project work and how well you gel with a professor.

Even though attendance and team relations are definitely important factors of successful creative teams (as long as attendance means 2am Skype meetings) the true essence how how successful you are as a designer is usually just a small portion of an actual class grade. Hell, I thought I rocked classes at the University of Illinois and ended up with a B, or even a C (Design History WTF?!), which in no way reflects my passion, or true knowledge for the subject matter in any way.

It probably just meant I missed too many classes, wasn’t a great test taker, or just flat-out rubbed the TA the wrong way.

I do occasionally see a direct correlation in terms of extreme negative cases. Never going to classes and getting straight D’s or F’s at a university is not a true indicator as to how good of a designer you are, but usually an indicator that you can’t hold your own in terms of responsibility and still have some growing up to do still. Lack of responsibility as a student may, or may not translate into an irresponsible creative, but it is a glimpse into what that person is capable of.

However, that being said, some of the best design portfolios we see come from young designers that didn’t even go to college. They have NO grades, yet crush it. For some companies, having that diploma means a lot, for BBG is doesn’t.

A Better Indicator

Instead of looking at how good your grades are in school, a more “true” indicator is to look at how big of a splash you are making in the creative community, while still a student. When you post your work on or Facebook what’s the reaction from professionals and peers? How about on Dribbble? Getting a lot of traction?

I tend to find that good designers, who are getting a lot of traction through socially creative communities tend to do better in work for a few reasons. 1. They stay fresh and also involved with the creative community. 2. They are benchmarking against WORKING professionals. 3. They love what they do and want to share it to open dialog.

They crush it as a student and continue to crush it in the real world.

Posted By
Jason Schwartz

BBG’s Work For Michelin Star-Rated Bonsoiree Restaurant Chicago Is Live!

We are exctied that Bright Bright Great’s work for Chicago-based Michelin-star rated Bonsoiree Restaurant has launched at and Bright Bright Great not only created a new brand ID for Bonsoiree, but also held 3 photo shoots, developed their new website as well as their catering website.  Way 2 go team.

Here are some images from the launch.

Bonsoiree Restaurant Chicago

Bonsoiree Catering Chicago

Bonsoiree Chicago Logo

Posted By
Jason Schwartz