Bright Bright Book Review: Everything Explained Through Flowcharts

Fellow young fellow,

Are worldly decisions stressing you out? Need answers to life that involve help without scamming your family this time?
Then you need to welcome Collins Design’s EVERYTHING EXPLAINED THROUGH FLOWCHARTS by Doogie Horner in your confused and needy little heart.

Everything Explained Through Flowcharts

Brainchild of comedian + graphic designer Doogie Horner came up with this hilarious collection of ingenious flowcharts that illuminate all of life’s greatest mysteries, from the best way to win an argument (maybe over oranges, maybe over marriage), to deciding on the perfect tattoo (sexy banana?) or heavy metal band name that fits your personality.

EVERYTHING EXPLAINED THROUGH FLOWCHARTS has already been receiving love, including a full feature in Wired, and a graphic guide to Facebook profiles that Doogie wrote for Fast Company, which, by the way, you should take a look at. Maybe even adjust your FB profile afterwards.

What we love the most about the book, is that it has shiny bits of comedy all over, in charts and in good ol’ words. Our favorites:

P. 34: Which chain restaurant means what to us and what should they be used for.
Example 1: Casual dining → Work → Trying to seduce the hot intern = Rainforest cafe
Example 2: Casual dining → Love → Last date → Last date (violent) = Hooters

P. 40: Comic book sound effects
Example 1: Weapons → Guns → Ricochet → Total miss = PWING
Example 2: Weapons → Energy → Electricity = ZZZZTTTTTT

P 81: Christmas tragedies
Example 1: Left at home while family goes on trip to Paris; forced to fight burglars.
Example 2: Father leaves to buy cigarettes, never returns.
Example 3: You have four different Christmases to go to in one single day!

P 135: 100 minor disappointments.
Example 1: Fortune cookie empty.
Example 6: Long story pointless.
Example 23: Organic food unhealthy.
Example 58: Baby ugly.Example 96: Scrabble triple word score disputed.

WWF flowchart

And since no book review is done without some kind of experimentation, BBG tried a fabulous flowchart to determine Jocelyn’s mafia name. It was hard to pick one because so many names fit, so we decided to post her trail of results here.

Mafiastic results = “Layers”, “Socks”, “Jocelyn Frosted Flakes”, “The iBarra” and “Lassie Chopin”.

As you can see, we found out that we have as many possible mafia names as we have mysterious personalities.
Now if you don’t order this book immediately, enjoy the pleasure of finding out why the names fit.
Just kidding (?)

EVERYTHING EXPLAINED THROUGH FLOWCHARTS comes out on October 26th and you can buy it here!

See you in a dark spooky alley,
Jocelyn Frosted Flakes 🙂

Posted By
Jason Schwartz

Bright Bright Book Review: New Big Book of Layouts

Once again we would like to thank Collins Design for giving us the opportunity to sneak-peek New Big Book of Layouts, by Erin Mayes (Design Director of Em Dash), Joel Anderson (Founder of Anderson Design Group) and Katie Jain (Co-Founder of Hatch Design).

New Book of Layouts compiles some seriously dope work from studios all over the globe. We even saw some familiar names in there (Congrats @timmit & Rule 29!) The book is broken into sections based on layout medium, advertising, banners, books, brochures, catalogs, magazines, posters, & websites. Take a gander and some of the eye candy below.

I’d definitely love to see more of the sexy interactive design and web work in future “New Layout Books”. Perhaps The New New New Book of Layouts? Something to keep an eye out for…

Posted By
Jason Schwartz

The Future Of Advertising: Engagement

The Future of Advertising

I recently stumbled across this interactive billboard on Milwaukee Ave. in Wicker Park and wanted to do a quick write-up about why it was so amazing.

I’m consistently being overrun by new methods of advertising as technology matures; throw a banner in an app, insert non-clickable commercials in television programs, RFID advertising and interactive billboards.

This ad (if you can even call it that) is essentially just a video camera that displays what is happening in front of it. I walked by, did a double take and had to walk back. As I was doing this, a pick-up truck on Milwaukee Ave passed by, slammed on it’s brakes, reversed and got out and chatted with me.

“I just drove by and saw this thing and had to stop. It’s awesome.”

It was awesome. Granted this isn’t the best and MOST CRAFTY use of the medium. For a comparison see this video of a “Stripping Girl Turns Into She-Demon on Chatroulette,” which was a GENIUS marketing pitch for The Last Exorcism.

The future of advertising is going to become seamless. New methods will continue to get away from full-page ads and radio and TV spots. This YouTube video for TLE did more for the marketing of the movie than any trailer, or poster ever could… millions and millions of views by people, NOT ONLY horror-movie fans.

Think outside of the box advertisers, designers and marketers!

Posted By
Jason Schwartz

Bright Bright Book Review: Ice Cream & Sadness

Hey Designer!
Do you like ice cream, sadness & sarcasm?

It’s time to get back to paper, and this month, BBG brings you a special treat in the shape of a book review and in the flavor of Sadness and book layouts!

If you’re alive, then you probably know about Cyanide & Happiness, a popular web-comic hosted on Explosm.net from creators Kris Wilson, Matt Melvin, Rob DenBleyker and Dave McElfatrick. Well, after the huge success from their first book, Cyanide & Happiness, they’re back with new comics, more cartoons behaving badly and more insulting humor in:

ICE CREAM & SADNESS
More comics from Cyanide & Happiness.
(More after the jump)

Ice Cream & Sadness

As you can see, the book features ridic comics that illustrate such light topics in a very dark, cynical, often offensive, and exceedingly irreverent (= fun) way!

Also included, cool “Interactivities” to keep you entertained especially when it’s time to work! Choose from repetitive crossword puzzles, secret messages and word word srcambels.

This book is genius and comes out today, October 5, so do as we do and get it here… or just look at our very own BBG comic strip and be convinced. Or else!

Much love from Jocelyn, BBG and Collins Design.

Posted By
Jason Schwartz