Coca-Cola (and Duffy Partners) Launch Global Rebrand of Minute Maid
Today Coca-Cola showed Pepsi how to redesign packaging for a beverage line without major backlash from the design/consumer/every community.
If you remember, earlier in the year Pepsi rebranded and then debranded Tropicana, due to some serious backlash from the modern and minimalistic design, which was a bit much for the seasoned OJ drinker.
Take a peek, this is a pretty nice packaging update.
Via The Dieline.