Coca-Cola (and Duffy Partners) Launch Global Rebrand of Minute Maid

Minute Maid Rebrand Nov 2009

Today Coca-Cola showed Pepsi how to redesign packaging for a beverage line without major backlash from the design/consumer/every community.

If you remember, earlier in the year Pepsi rebranded and then debranded Tropicana, due to some serious backlash from the modern and minimalistic design, which was a bit much for the seasoned OJ drinker.

Take a peek, this is a pretty nice packaging update.
Via The Dieline.

Posted By
Jason Schwartz

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