Today Coca-Cola showed Pepsi how to redesign packaging for a beverage line without major backlash from the design/consumer/every community.
If you remember, earlier in the year Pepsi rebranded and then debranded Tropicana, due to some serious backlash from the modern and minimalistic design, which was a bit much for the seasoned OJ drinker.
Take a peek, this is a pretty nice packaging update.
Via The Dieline.
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Bright Bright Great has never openly recommended a book on our website before, but now is DEFINITELY the time to finally do so. The Visual Miscellaneum by David McCandless is a definite MUST HAVE for anyone who is a super dork about information graphics.
This baby is loaded with tons of graphs, charts, flow charts, crazy-ass charts, and random data presented in potentially the most aesthetic AND UNDERSTANDABLE way we’ve ever seen. Bright Bright Great has been excited about this book ever since we first saw it on Information is Beautiful, David’s website.
The book drops in stores in the US today, but Bright Bright Great has actually had our hands on this gem for about a week. We want to throw a super shout-out to the folks over at Collins Design (Harper Collins) for shooting us over an advance copy of this book.
We definitely suggest you head over to Information is Beautiful to see what the fuss is about, but just to wet your taste buds a bit, heres a few sample graphs and charts from the book.