Coca-Cola (and Duffy Partners) Launch Global Rebrand of Minute Maid

Minute Maid Rebrand Nov 2009

Today Coca-Cola showed Pepsi how to redesign packaging for a beverage line without major backlash from the design/consumer/every community.

If you remember, earlier in the year Pepsi rebranded and then debranded Tropicana, due to some serious backlash from the modern and minimalistic design, which was a bit much for the seasoned OJ drinker.

Take a peek, this is a pretty nice packaging update.
Via The Dieline.

Posted By
Jason Schwartz

Bright Bright Great’s Super Awesome iPhone/Desktop Wallpaper Twitter Contest!

Bright Bright Great Twitter Contest
Tweet now! Contest ends Thursday, November 19!

To win all you need to do is tweet and include #bbgcontest, or RT our messages!
Keep your eye on posts from (@jaycrimes & @bbgchicago) for potential RTs!

People can enter.
Companies can enter.
Cats can enter.
It’s wide open!

WINNER ANNOUNCED THURSDAY! Be sure to tweet with #bbgcontest before then.

Remember, you need to keep your eye out for Jason Schwartz‘s (me), or Bright Bright Great‘s Twitter accounts.

Posted By
Jason Schwartz

The Visual Miscellaneum Is A Book Highly Recommended By Bright Bright Great

Bright Bright Great has never openly recommended a book on our website before, but now is DEFINITELY the time to finally do so. The Visual Miscellaneum by David McCandless is a definite MUST HAVE for anyone who is a super dork about information graphics.

This baby is loaded with tons of graphs, charts, flow charts, crazy-ass charts, and random data presented in potentially the most aesthetic AND UNDERSTANDABLE way we’ve ever seen. Bright Bright Great has been excited about this book ever since we first saw it on Information is Beautiful, David’s website.

The book drops in stores in the US today, but Bright Bright Great has actually had our hands on this gem for about a week. We want to throw a super shout-out to the folks over at Collins Design (Harper Collins) for shooting us over an advance copy of this book.

We definitely suggest you head over to Information is Beautiful to see what the fuss is about, but just to wet your taste buds a bit, heres a few sample graphs and charts from the book.

Visual Miscellaneum by David McCandless Cover

isual Miscellaneum by David McCandless Mountains

visual miscellaneum black

visual miscellaneum creationism

Images via Information Is Beautiful.

David… if you stumble across our blog, please contact Bright Bright Great. We would LOVE to do an interview with you.

Pre-order the book here…

Posted By
Jason Schwartz