Paperlet, a project LONG in the works (we worked on it over a year ago) but was kept under wraps until now has officially been launched by the Paperlet team and we are excited to unveil our creative to the masses.
On Thursday, November 8th, BBG helped launch the brand for Andie K: Wearable Art. We’ve put a lot into this brand, and after months of designing and planning; Andie K introduced their line of necklaces and bracelets to friends and guests. Response was fantastic and Bright Bright Great is currently working on Phase 2, the Andie K full web experience.
“I would like to thank the entire Bright Bright Great team for making the launch of Andie K such a success. The launch went flawlessly, in large part due to BBG’s creativity, tenacity, and roll-up-your-sleeves attitude. Compliments have been pouring in from our guests about Andie K’s ‘unique, fresh, and crisp’ branding. I’m anxious and excited to turn to the next stage of our collaboration.
Check out Bright Bright Great’s new summer design talent, Drew Rios! Hey dude.
Made in Florida
Drew Rios is fourth-year student from Ringling College of Art & Design earning his BFA in Graphic and Interactive Communication. A lover of awesome design, hot type, heavy metal/electro mash-ups. Drew hopes of starting his own studio someday and has come to BBG to learn the in’s and out’s of the design business. Not to mention seek refuge from 100 degree Florida weather.
Working in print design, motion design, branding, and Interactive design, Drew has worked with many small bands and companies to big names such as Nike and Universal Music Records.
Interesting Fact: Drew drinks about x3.7 as much soda as Jason.
We caught an interesting question on Bright Bright Great’s Twitter feed a few weeks ago from our friend and Ringling College of Art & Design Junior Drew Rios. He asked us, “I wonder how much my grades in school reflect how well I’ll do in the real world” as a designer.
Response by our CD Jason Schwartz:
There is a short and long answer to this. The short answer is “they don’t.” The long and answer that holds more true is that there is “most likely” no correlation. Extreme cases are usually extreme for a reason.
What Is A Grade Anyway?
First off, you have to look at what a “grade” at a university is usually comprised of, which is a blend of attendance, project work and how well you gel with a professor.
Even though attendance and team relations are definitely important factors of successful creative teams (as long as attendance means 2am Skype meetings) the true essence how how successful you are as a designer is usually just a small portion of an actual class grade. Hell, I thought I rocked classes at the University of Illinois and ended up with a B, or even a C (Design History WTF?!), which in no way reflects my passion, or true knowledge for the subject matter in any way.
It probably just meant I missed too many classes, wasn’t a great test taker, or just flat-out rubbed the TA the wrong way.
I do occasionally see a direct correlation in terms of extreme negative cases. Never going to classes and getting straight D’s or F’s at a university is not a true indicator as to how good of a designer you are, but usually an indicator that you can’t hold your own in terms of responsibility and still have some growing up to do still. Lack of responsibility as a student may, or may not translate into an irresponsible creative, but it is a glimpse into what that person is capable of.
However, that being said, some of the best design portfolios we see come from young designers that didn’t even go to college. They have NO grades, yet crush it. For some companies, having that diploma means a lot, for BBG is doesn’t.
A Better Indicator
Instead of looking at how good your grades are in school, a more “true” indicator is to look at how big of a splash you are making in the creative community, while still a student. When you post your work on Behance.net or Facebook what’s the reaction from professionals and peers? How about on Dribbble? Getting a lot of traction?
I tend to find that good designers, who are getting a lot of traction through socially creative communities tend to do better in work for a few reasons. 1. They stay fresh and also involved with the creative community. 2. They are benchmarking against WORKING professionals. 3. They love what they do and want to share it to open dialog.
They crush it as a student and continue to crush it in the real world.