Paperlet, a project LONG in the works (we worked on it over a year ago) but was kept under wraps until now has officially been launched by the Paperlet team and we are excited to unveil our creative to the masses.
In 2011 Bright Bright Great was contacted by Sweet Ali’s Gluten Free Bakery located in Hinsdale, IL for a total rebrand and interactive overhaul. The project launched in Summer 2011, but until now we haven’t posted it online.
Better late than never. (Since, handoff in 2011, Sweet Ali’s has taken over the site and updated the design and development on their own. What is currently live, is a slight departure from our original designs.)
With the straight up commotion and online “buzz” this rebrand has garnered, I can’t believe it wasn’t done by Wolff Olins.
From the START I bet my buds over at Heroes Vs Villains that the Tropicana rebrand wasn’t going to last very long. It was almost as bad as the Sierra Mist redesign, but on a widely accepted product. Pepsico wanted clean and fresh, but htey ended up with something that was confusing to the color blind, and generic.
Here’s the commotion I’ve been hearing:
- Rebrand is generic
- Packaging is hard to differentiate between products
- Logo is too “2.0″
- Packaging doesn’t match the corporate style
- Packaging is boring
Almost every design blog on the net has discussed this packaging in the last month and yesterday the NY Times posted a story that Tropicana was going to move back to a slightly updated version of the old packaging (AND THE OLD LOGO, which is HUGE.)
I understand the whole “let’s make our product new again,” but the direction was just a bit off. I would love to see the design comps from the entire process to see how they got from A to B.