As many of you know, BBG has gone through some changes in the last year. You also may know that we are moving offices in 30 days. We’ve talked a lot about how we see ourselves growing, but we haven’t shown all the cards in our hand.
We are excited to announce that Bright Bright Great (the entire team) has been purchased by a larger growing agency that will help us bring our creativity to bigger brands across 3 continents and the entire United States. To put is lightly, we are excited.
Our team is excited to expand and we know that we will continue to bring the same amazing service to our clients. Most of our day to day will not change except you can expect to see some new faces on the 69 crew.
Why the name We Are 69 you may ask? Trust me, we are aware of the connotations. Well, after 2 weeks of conjuring over 300 names, we all actually decided we liked that name the most. Also, we get the joke.
We will start transitioning over fully to the name May 1. In the meantime, you can keep an eye on www.wearesixtynine.com for updates.
Earlier this week, BlackBerry CEO Thorsten Heins said the pace of mobile innovation has left Apple in the dust, calling its iPhone user interface outdated. Speaking to The Australian Financial Review, Heins said new smartphones like BlackBerry’s Z10 and Samsung’s Galaxy S4 have eclipsed the iPhone: “Apple did a fantastic job in bringing touch devices to market… They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that. The rate of innovation is so high in our industry that if you don’t innovate at that speed, you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old.”
Bright Bright Great as much as we love Apple and their devices totally agree. We’ve actually been saying that the UI has been dated for about 2 years at this point. Both Google (Android) and Microsoft (Windows 8) have far surpassed Apple in terms of UI freshness and usability.
Our Creative Director Jason Schwartz will be speaking at the 2013 Custom Content Conference in Chicago, IL on April 10, 2013.
Hosted by the Custom Content Council, the 2013 Custom Content Conference from April 9th-11th is a two day conference presenting a series of high-level marketing conversations and an opportunity to network with experts across the board.
Speakers from a variety of disciplines will be engaging conversations on improving and focusing content, building stronger brands, and exploring new methods better results. Guests of the conference will participate in multiple networking events in Chicago, IL. Our theme this year is: Optimize Your Return on Content.
Reception will begin on the night of April 9th at Blackstone Hotel, a historical monument in downtown Chicago. We hope to see you there!
Paperlet, a project LONG in the works (we worked on it over a year ago) but was kept under wraps until now has officially been launched by the Paperlet team and we are excited to unveil our creative to the masses.
On Thursday, November 8th, BBG helped launch the brand for Andie K: Wearable Art. We’ve put a lot into this brand, and after months of designing and planning; Andie K introduced their line of necklaces and bracelets to friends and guests. Response was fantastic and Bright Bright Great is currently working on Phase 2, the Andie K full web experience.
“I would like to thank the entire Bright Bright Great team for making the launch of Andie K such a success. The launch went flawlessly, in large part due to BBG’s creativity, tenacity, and roll-up-your-sleeves attitude. Compliments have been pouring in from our guests about Andie K’s ‘unique, fresh, and crisp’ branding. I’m anxious and excited to turn to the next stage of our collaboration.
Bright Bright Great is proud to announce our 3rd – 2 Night Stand event, slated for November 30 & Dec 1, 2012.
If you aren’t familiar with the 2 Night Stand event series, imagine a weekend hackathon side-by-side with 25 of Chicago’s brightest creatives ranging from designers, art directors, illustrators and photographers, to iOS developers, videographers and copywriters. The approval process to be accepted is pretty strict and this is definitely an amazing room of talent everytime.
SEEK is a one-day design conference organized by the students of Northern Illinois University and is now in its twelfth year.
In the past, SEEK has played host to widely recognized designers including Paula Scher, Kyle Cooper, Chip Kidd, Jakob Trollbäck, Massimo Vignelli, and Debbie Millman.
SEEK provides an excellent opportunity for students to learn and interact with professionals from the field in which they plan to enter. SEEK is open to all students, design professionals, and spectators. Tickets: $45.