If you found the Editors – Live At Fabric 2009 09-10 bootleg floating around, you probably noticed it didn’t have any album art. New art compliments of Jason Schwartz.

Posted by: Jason Schwartz
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We are all happy when projects go well and clients are happy, but I had a conversation this morning that spawned an awesome compliment that I am happy to share.

A little background. I am working with a local company who has been around for a while, but is only stepping into the online market and social arena. One of our first tasks was a name “refresh.”

This morning we (client and I) were discussing their rebrand and successful company names in general. The client then said, “After going through a rebrand, I understand why the name Bright Bright Great is so perfect for your company. The name really is exactly what you guys are about. Bright AND great! …It’s just, you.”

I was so happy to hear that.

Usually, people think our ID is just a name. “Bright Great What? …Why?” But Jocelyn and I picked the name because it 100% encompassed our feelings about design and how we want to work. We consider us to both “bright” in many ways… smart, leaders, strong, and we continuously strive for “great” results. It IS perfect!

Even though we aren’t actively seeking feedback like this, it’s really nice when it comes organically. Once again, big props and great work on the brand ID to Jocelyn Ibarra!

Posted by: Jason Schwartz
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Tags: branding