Paperlet, a project LONG in the works (we worked on it over a year ago) but was kept under wraps until now has officially been launched by the Paperlet team and we are excited to unveil our creative to the masses.
Paperlet, an ebook collaboration platform.
We had an excellent time and there is something very invigorating about saying “The computer is dead” to a bunch of people in the Apple Store.
Thanks to everyone again for coming out.
On Thursday, November 8th, BBG helped launch the brand for Andie K: Wearable Art. We’ve put a lot into this brand, and after months of designing and planning; Andie K introduced their line of necklaces and bracelets to friends and guests. Response was fantastic and Bright Bright Great is currently working on Phase 2, the Andie K full web experience.
“I would like to thank the entire Bright Bright Great team for making the launch of Andie K such a success. The launch went flawlessly, in large part due to BBG’s creativity, tenacity, and roll-up-your-sleeves attitude. Compliments have been pouring in from our guests about Andie K’s ‘unique, fresh, and crisp’ branding. I’m anxious and excited to turn to the next stage of our collaboration.
Regards, Andie K”
Bright Bright Great is proud to announce our 3rd – 2 Night Stand event, slated for November 30 & Dec 1, 2012.
If you aren’t familiar with the 2 Night Stand event series, imagine a weekend hackathon side-by-side with 25 of Chicago’s brightest creatives ranging from designers, art directors, illustrators and photographers, to iOS developers, videographers and copywriters. The approval process to be accepted is pretty strict and this is definitely an amazing room of talent everytime.
SEEK is a one-day design conference organized by the students of Northern Illinois University and is now in its twelfth year.
In the past, SEEK has played host to widely recognized designers including Paula Scher, Kyle Cooper, Chip Kidd, Jakob Trollbäck, Massimo Vignelli, and Debbie Millman.
SEEK provides an excellent opportunity for students to learn and interact with professionals from the field in which they plan to enter. SEEK is open to all students, design professionals, and spectators. Tickets: $45.
More information: http://www.seekconference.org
Bright Bright Great worked with Chicago-based Argo Tea on the creation of mobile website styles for both iPad and iPhone as well as custom icons. BBG worked with Argo Tea from wireframing and interactive strategy to development of a mobile site experience.
This is an opinion piece. I’ve been talking about tech’s “5 year plan” at lecture events and in my Interaction and Design classes for for about 2 years. Let’s talk about tech’s 5-year plan and the future segmentation of brands over time.
Every year end, I write a manifesto for the year to come. In December 2010, I wrote my 5 year prediction for the tech world called, “In 5 years there will be 5 platforms, everyone else will be a plug-in.” The biggest change that I see coming as these brands mature is that platforms will start locking each other out from inclusion of any apps and information on their devices.
We are at this weird time where computers (for most) are less useful than they used to be. That is entirely a result of mobile computing IE the iPhone has taken over. It’s no longer a Mac Vs PC era. Especially because use of the term “PC” no longer describes personal computing in the traditional sense at a desktop and mobile computing has taken over as dominant for search, local plays, gaming and even social connections.
As Google steps up into physical hardware and OS production and Amazon introduces new hardware products and application environments, we now have a choice.
As these 5 platforms tighten the grip on their unique environments, I predict that they are going to play “less nice.” For example, there is a reason why Google Maps isn’t on the new iPhone and it’s not because “Oops, we weren’t ready,” as Google released in their official statement. Apple pulled the plug on Google Maps a year early from the Google contract because they made their own. Apple basically said fuck you Google in a big way.
And that is going to continue and segment the environments more. Currently Apple uses Yahoo weather, removed YouTube and Google Maps as official apps and allows integration from the big guns… Facebook and Twitter. They still allow all mail accounts and I would be SHOCKED if they pulled the plug on Gmail in Mail, but it could very well be a possibility.
Every company wants the closed ecosystem so they can drive as much revenue themselves without sharing it.
So who are these future tech platforms? What are the requirements to be one of the big guys?
There are a few key elements required to be one of these 5 leaders. The more elements in place, the stronger the play for platform domination.
- Desktop/Home OS- Mobile OS - Desktop Device - Mobile Device (Phone/Tablet) - Email System - Application & E-Commerce Platform - Social Network - Gaming Platform - Cloud Data - Search Engine - IM/Messaging Client
Newly Added:- Map System
Apple is already there.
MacBook + OS. iPhone & iPad + iOS, the App Store, iCloud, .me email addresses. The biggest missing piece here for Apple is a Social Network. Apple really hasn’t even tried to jump into this at this point except for in a very small way with Game Center. The synced iMessage is a huge messaging win for Apple. It’s ridiculously easy. It’ll be easy for everyone to catch up, but Apple has it first and it works really well.
No need to go as in-depth with Apple because they are hands down the most prepared. One thing I do want to note is that Apple’s “Refine, not Redesign” that has been apparent on iOS doesn’t really work for me anymore. iOS feels dated to me, and has for the last 3 major releases. (Not to nitpick, but iOS 6 top blue bar, really?) Google and Microsofts UI work has been superior to Apple in my opinion, but Apple still reigns supreme for UX.
Google is making the fastest progress strides in the pack because they are copying Apple. And that is OK.
Apple is doing these pieces really well and Google has a nice basis of comparison. If Steve Jobs were still around, he said his mission was going to be to destroy Android. He was very smart to focus on that as Android is the hands-down biggest threat to Apple and their future mobile play.
One thing to note is that Google is making the biggest strides per release, infinitely faster pushes than Apple. Android’s UI has made significant visual and experience improvements since initial release, where iOS is staying stagnant.
Google has the best eyes on social of all the predicted leaders. Google+ is a disaster, BUT it IS integrated into all Google devices, so it might be a slow grind, BUT it’s going to be more seamlessly integrated and used by Android users.
Google hands down has the best play on Search Engine and Email. Gmail is not only the best personal email address, but also the best business email client. Most people don’t see it, but Google has that on lock in terms of ease for small businesses (and big ones.)
So why is having a search engine so important? Because search has changed in the last 5 years. SEO is dead. Paid search, social and local results are going to 100% dominate search in the future. As the search engine leader, you can curate those results however you see fit. Oh yeah, and people will pay you to be there. Mobile search will continue to be more important and everyone’s eyes will be on who can help users find the product, get there and get the most complete info and best deals during the trip.
I’ve added Maps because Apple controlled most of that trip, but people were leaving to Google for the last step of “getting there” and Apple didn’t like it.
Microsoft is an odd player having the best connections of the pack. They are also the underdog of the last 15 years and need to prove that they “get it.” Microsoft is invested in Facebook (+Instagram) & Skype. This play intrigues me the most. Microsoft is invested in Facebook, who owns Instagram as well as in Skype and a bunch of other smaller tech tools. Instragram is probably the most exciting new social network at this point and the hope is that Facebook doesn’t fuck it up.
Facebook is a mess. There Marketplace never took off. Ads and paid results don’t work and Facebook is figuring out how to actually make money. Facebook’s inherent value is in the information it has about millions and millions of people.
I typically use my friend group as the earliest adopters AND earliest killers and almost all of my friends find little to no value in Facebook anymore. I personally expect a Facebook pivot in the next few years to stay relevant, BUT Facebook will remain a key player.
At this point, to me, Instagram is a more intriguing play than Facebook.
Microsoft is the competitor here with the most to prove. They got stale and tech noted it. They tried to launch phones (remember the Microsoft Kin) and they didn’t gain any traction. That said, they are learning. They are the underdog, but have the most to gain to share the market. Microsoft’s biggest asset is their OS. Unlike Apple, they are not typically a hardware creator, but they don’t need to be.
Microsoft’s Xbox has done an excellent job of being “not-Microsofty.” Microsoft is ahead of the pack in gaming however Apple is doing a good job of keeping gaming “on their devices” not on a new platform.
Amazon clearly cares about books and media. Where Apple has iTunes and the App Store and Google has the Marketplace, Amazon has the largest collection/network of physical media and is pushing hard with the Kindle platform.
What Amazon lacks in some of the most important elements to compete in the future (Email, OS, mobile-OS), they are a leader in digital books. They are going after a different market than Apple in digital media and stand a chance. So much in fact that I don’t ever see the iPad killing the Kindle, which is ironic because I don’t think anyone can stand a chance against iPhone & iPad.
I see the Kindle apps disappearing from the iPad and iPhone in the near future and the Kindle Fire becoming even more robust and more like the iPad. The Kindle line-up, especially the Fire line-up in less than half price of the iPad and although the Amazon store and user experience is a little bit messy, they are learning and figuring out new features (book loan) to keep users on their platform.
Amazon’s e-commerce platform, Amazon.com has always been a leader and will continue to be.
Although Amazon.com and the Kindle platform are strong assets for the company, Amazon’s BIGGEST asset and one that most people aren’t aware of is Amazon’s massive Cloud data storage. Some of the biggest and highest traffic sites (Pinterest, Netflix, Instagram, Dropbox and Zynga) all use Amazon cloud storage and will continue to do so because it’s robust and cheap.
However, when Amazon goes down. So do their sites.
Here’s where it’s going to get wild. Over the last 3 years, I’ve seen companies jockeying in my eyes for this spot, Yahoo and Comcast/Xfinity are my wild card picks.
Comcast/Xfinity surprisingly has many of these in place already. Comcast.net emails. Physical hardware in different places than the others (TV, a location Apple and Google are focusing on) an e-commerce system of pay-per-view movies, but here is where it gets weird, Comcast owns 51% of NBC Universal which gives them not only rights to, but ability to promote digital content in a way that can dramtically effect the others.
Apple, Google, Netflix, Hulu, etc. WANT that content. Comcast holds the best hand.
Comcast also owns part of Hulu, which is their sneaky way of being able to potentially charge you twice for the same NBC content. ABC/Disney & NewsCorp also are partners.
Oh yeah, Comcast is also one of the biggest providers of internet and telephone, which helps. You need Comcast internet to download apps, Apple TV content to your computer and phone via Wifi.
The biggest thing going against Comcast is that everyone hates them, which is why they are in the process of changing their name to Xfinity.
I don’t believe Yahoo has a chance. They have the same pieces in place as Google, but have shown their inability to adapt over the last 10 years. Yahoo’s hiring of Google’s Marissa Meyer, shows a spark of life and is pretty ingenius, however one of her first moves was to give everyone at Yahoo an iPhone 5.
Mayer held key roles in some of Google’s best products: Google Search, Google Images, Google News, Google Maps, Google Books, Google Product Search, Google Toolbar, iGoogle and Gmail.
Mayer gets it and I would be surprised if she doesn’t push Yahoo into a totally new chapter for the company. Wildcard… who knows.
Everyone else is just going to be a plug-in and most likely platform-neutral. Twitter will have an app in the marketplace for Apple, Google, Microsoft and Amazon. I wouldn’t be surprised if applications (where the mentioned leaders have an investing role) start disappearing from all platforms. I also wouldn’t be surprised to see Twitter popping up as an app on your TV (Xfinity, Apple TV, etc.)
AND Pretty much everything else that currently exists on these devices.
So those are my thoughts. I think the future holds closed and more exclusive platforms, addition of new services from the above list, and maturation into new environments. If the next Apple TV doesn’t look and function EXACTLY like an iPhone, I would be shocked.
Post Conclusion (TV & Music Content)
This is the last section, I promise. I think now is also a good time to mention that MySpace should go BALLS TO THE WALL and purchase Soundcloud, Turntable.fm and Spotify to create the big play in the future of music.
Bright Bright Great is proud to announce our Fall 2012 Internship.
This internship is quite a bit different for us. Our Fall intern will be dedicated to one client of ours who is in the process of launching a luxury jewelry line during this internship. Want to learn about what an internship with our agency is like? Check out what our last 3 had to say: Amy, Alex & Molly.
- Copywriting (Important)- Creation of database/information for all necklaces and bracelets - Lead social media responsibilities - Liaison between BBG and client - Creative needs as required – BBG is currently working on launch materials - Coordinate and assist with November Chicago live event
This is a paid internship.
Please email a link to your website & resume to firstname.lastname@example.org.Applications due October 12.
Join Bright Bright Great (@bbg) and Freeform (@wearefreeform) for scary movie night. A night of antics, popcorn, liquor and a viewing of the 1980′s horror movie Movie Shines. Movie night will be BYOB, but we will provide movie snacks and beer. You should come.
Bright Bright Great2864 N. Milwaukee Ave. 8p FREE 21+ BYOB
My summer internship began with a Tuesday night Taco party at Logan Square Design Bldg and ended with a company trip to Chicago Comic Con, so it was pretty much the best summer of my life.
Beyond mass taco consumption and purchasing vinyl toys with my BBG buds, my internship entailed actually working with clients on real projects – no cleaning the bathrooms or making coffee here. You’re expected to work like a pro and trusted to handle projects and client relations with tenacity and tact. From the first day, the three interns were totally immersed in projects, meeting with clients, jumping on conference calls, and working together to produce some killer designs. Through the guidance of Jason Schwartz & Jason Gross, I learned the intricacies of business workflow and how to effectively interact with clients. Jason Gross taught me how to speak professionally on the phone and how to leave voicemails without rambling on with a three-minute goodbye. (I’m notoriously bad at leaving voicemails).
After graduating from a design program that was completely print-based, I had no real experience with digital and interactive design. While interning at BBG, I not only learned the basics of digital design (the 960 grid is your friend), but also how to carry out a project to beautiful completion, from art direction to finessing the fine details.
I learned more in my summer at BBG than I did in an entire year of undergrad. I have a solid understanding of how an agency operates, as well as experience working with real clients. These are things you can only learn on the job, and BBG was an amazing environment for learning. I came in every day, hung out with the coolest people I know, and designed beautiful things all day.
That’s the way life is supposed to be, right?
One of the most valuable things I learned while interning at BBG is how to make design usable and functional. In design school we all learn how to make things pretty, but there’s a big disconnect between what you learn in school and how you use that in the real world.
At BBG, we approached every project with the mentality “we know we can make this look awesome no matter what, how do we make the user experience awesome”. Now on every project I work on I keep that thought in mind in every decision I make. A cool looking site isuseless if you don’t have information or don’t know how to use it. The team at Bright Bright Great acknowledges that this is something schools tend to skim over and goes out of their way to help the interns come up with the right solution and be a part of the process. While working at BBG I worked on websites, apps, and print material and got hands on experience on applying usability to all outputs. I was able to compare and contrast what systems work in what circumstances.
All the interns were given the opportunity to work closely with the team throughout the whole process. Within one week, we were presenting to and working directly with the clients. If there was ever down time, we were told to take a stab at art direction for a new project. Because BBG is a smaller firm, we really got hands-on experience in every step of the strategy, creative, and production process that I would have missed out on had I been interning at a company with separate departments.
Another plus was the studio space. Logan Square Design Building is full of really awesome, creative, talented people. It’s a very laidback, but everyone around you is working on really cool projects that will continue to inspire and motivate you. It definitely makes you feel like part of a community. There are always different people coming in and working. Not only do you get a chance to make connections and meet people, but you also get to make some cool friends.
And, you get to hang out with a dog everyday. That’s cool too.
The following are words to describe my internship at Bright Bright Great:
Amazing. Magnificent. Awesome. Badass. Stunning. Sexy. Jammin. Exemplary. Fantastic. Great. Bright. Distinguished. Airy. Oaky. Tremendous. Aces. Tops. Bees Knees.
What I’m trying to say is that my internship at BBG was one of the greatest things to have ever happened to me. I truly mean that. Bright Bright Great provided me with the opportunity to do some amazing work. I think it’s safe to say I learned more in my 2 month internship than I did during 4 years of design school.
Some of the perks of the internship:- Company trip to Comicon - Awesome monthly events where you get to meet tons of design community pros - Coffee snobs make sure every cup of coffee is the best you’ve ever had - Company dog is the best dog - Trips to subway - Intern dumpster diving championships - Toys
I’ve had a few other internships in recent years, all of which basically used me for manual labor like taking out the trash and cleaning the bathrooms. At BBG, I never had to take out the trash or clean anything. I was a design intern, and design was all I did. Most people think of an intern as the lowest level employee at a company, doing the projects that no one else wants to do. On my very first day at BBG, I was thrown onto one of the biggest projects the company had ever worked on. I was given responsibility, and the opportunity to prove myself. Every day was something new- a new problem to solve, a new thing that you learn, a new opportunity to make something beautiful. A BBG internship gives you responsibility to the point where you feel extremely appreciated. You feel like it actually makes a difference that you are there.
I didn’t only learn how to design a pretty website. I learned about how to develop and expand a brand, how to look at a website as a product and not just a digital brochure, how to talk to clients, and so much more.
Long story short, if your goal is to get your foot in the door of the Chicago design community, the BBG internship will make that happen. I learned everything.