Once again BBG would like to thank Collins Design for giving us the opportunity to sneak-peek A Is For Armageddon, by Richard Horne.
If you know us, you know that very few books hit as close to home in terms of interest for our Creative Director, Jason Schwartz than this book. Obsessed with zombie apocalypse and doomsday scenarios, from cracking this book last week up until today, A Is For Armageddon has found a sweet spot on Jason’s desk.
AIFA is broken up into 15 apocalyptic event clusters ranging from 1. Extinction to 15. Universally Doomed. Take a peek at the list.
1. Extinction (Self-explanatory)
2. It Was Like That When I Got Here (Time, Universe Evolution, Water)
3. Biblically Stressed (Doomsday, Satan, Famine, Cults)
4. Acts Of God (Tectonic Activity, Cyclonic Events, Wildfire)
5. Turned Out Ice Again (Ice Age, Axial Tilt, El Nino)
6. Silent But Deadly (Carbon Sink, Methane, Sink, Sea Ice)
7. Wild Life ( Ecosystem, Animal Zoonosis, Pollination Crisis)
8. It’s All Your Fault (Warming Seas, Pollution, Acid Rain, Over Population)
9. Look After Number One (Obesity, Male Infertility)
10. Predictions (Mayan Calendar, Modern-Day Nostradami)
11. Little Issues (Atoms, Nano-Technology)
12. They’ll Kill Us All (World Leaders, Rogues, Globalization)
13. Don’t Mess With Nature (Genetics, Genetic Modification, Stem Cells, Hybrids)
14. Technic-Hell (Meltdown, Internet, Hackers)
15. Universally Doomed (Death of the Universe, Paradox, Collapse of Causality)
Each page of the book breaks down an apocalyptic scenario, not only informationally, but also beautifully illustrated. Check out some of our favorite pages.
Pandemic has a “When Should I Start To Panic Rating” of RIGHT NOW. Bird Flu, Mad Cow Disease, Ebola… this stuff is happening everyday. I would have LOVED to see a compliment to this page about Zombie Apocalypse, but for now Pandemic will have to do.
Anyone who saw the Adrien Brody movie “Splice” should start freaking out about hybrids… right now.
A Is For Armageddon is not only a fun book, but might also be crucial reading in the future. We all saw Terminator and know what happens when computers become self aware… also there is that whole pesky Mayan calendar thing.
We caught an interesting question on Bright Bright Great’s Twitter feed a few weeks ago from our friend and Ringling College of Art & Design Junior Drew Rios. He asked us, “I wonder how much my grades in school reflect how well I’ll do in the real world” as a designer.
Response by our CD Jason Schwartz:
There is a short and long answer to this. The short answer is “they don’t.” The long and answer that holds more true is that there is “most likely” no correlation. Extreme cases are usually extreme for a reason.
What Is A Grade Anyway?
First off, you have to look at what a “grade” at a university is usually comprised of, which is a blend of attendance, project work and how well you gel with a professor.
Even though attendance and team relations are definitely important factors of successful creative teams (as long as attendance means 2am Skype meetings) the true essence how how successful you are as a designer is usually just a small portion of an actual class grade. Hell, I thought I rocked classes at the University of Illinois and ended up with a B, or even a C (Design History WTF?!), which in no way reflects my passion, or true knowledge for the subject matter in any way.
It probably just meant I missed too many classes, wasn’t a great test taker, or just flat-out rubbed the TA the wrong way.
I do occasionally see a direct correlation in terms of extreme negative cases. Never going to classes and getting straight D’s or F’s at a university is not a true indicator as to how good of a designer you are, but usually an indicator that you can’t hold your own in terms of responsibility and still have some growing up to do still. Lack of responsibility as a student may, or may not translate into an irresponsible creative, but it is a glimpse into what that person is capable of.
However, that being said, some of the best design portfolios we see come from young designers that didn’t even go to college. They have NO grades, yet crush it. For some companies, having that diploma means a lot, for BBG is doesn’t.
A Better Indicator
Instead of looking at how good your grades are in school, a more “true” indicator is to look at how big of a splash you are making in the creative community, while still a student. When you post your work on Behance.net or Facebook what’s the reaction from professionals and peers? How about on Dribbble? Getting a lot of traction?
I tend to find that good designers, who are getting a lot of traction through socially creative communities tend to do better in work for a few reasons. 1. They stay fresh and also involved with the creative community. 2. They are benchmarking against WORKING professionals. 3. They love what they do and want to share it to open dialog.
They crush it as a student and continue to crush it in the real world.
We are exctied that Bright Bright Great’s work for Chicago-based Michelin-star rated Bonsoiree Restaurant has launched at http://www.bonsoireechicago.com and http://www.bonsoireechicago.com/catering. Bright Bright Great not only created a new brand ID for Bonsoiree, but also held 3 photo shoots, developed their new website as well as their catering website. Way 2 go team.
Join us for this one night only special event celebrating the culmination of iShootRockstars VISITORS project, a year long photography project that featured a portrait of everyone who visited the home of Kyle LaMere for one year, sponsored by Old Style & Reason To Give.
This special event at Logan Square Auditorium is being thrown to raise the money to self-publish 319 VISITOR coffee table books for you to enjoy! Yes, only 319 books will be printed to represent each VISITOR. You can pre-order your book here or at the event only. The VISITOR book will be printed in December and will arrive in January, 2011
Brainchild of comedian + graphic designer Doogie Horner came up with this hilarious collection of ingenious flowcharts that illuminate all of life’s greatest mysteries, from the best way to win an argument (maybe over oranges, maybe over marriage), to deciding on the perfect tattoo (sexy banana?) or heavy metal band name that fits your personality.
EVERYTHING EXPLAINED THROUGH FLOWCHARTS has already been receiving love, including a full feature in Wired, and a graphic guide to Facebook profiles that Doogie wrote for Fast Company, which, by the way, you should take a look at. Maybe even adjust your FB profile afterwards.
What we love the most about the book, is that it has shiny bits of comedy all over, in charts and in good ol’ words. Our favorites:
P. 34: Which chain restaurant means what to us and what should they be used for.
Example 1: Casual dining → Work → Trying to seduce the hot intern = Rainforest cafe
Example 2: Casual dining → Love → Last date → Last date (violent) = Hooters
P. 40: Comic book sound effects
Example 1: Weapons → Guns → Ricochet → Total miss = PWING
Example 2: Weapons → Energy → Electricity = ZZZZTTTTTT
P 81: Christmas tragedies
Example 1: Left at home while family goes on trip to Paris; forced to fight burglars.
Example 2: Father leaves to buy cigarettes, never returns.
Example 3: You have four different Christmases to go to in one single day!
P 135: 100 minor disappointments.
Example 1: Fortune cookie empty.
Example 6: Long story pointless.
Example 23: Organic food unhealthy.
Example 58: Baby ugly.Example 96: Scrabble triple word score disputed.
And since no book review is done without some kind of experimentation, BBG tried a fabulous flowchart to determine Jocelyn’s mafia name. It was hard to pick one because so many names fit, so we decided to post her trail of results here.
Mafiastic results = “Layers”, “Socks”, “Jocelyn Frosted Flakes”, “The iBarra” and “Lassie Chopin”.
As you can see, we found out that we have as many possible mafia names as we have mysterious personalities.
Now if you don’t order this book immediately, enjoy the pleasure of finding out why the names fit.
Just kidding (?)
Once again we would like to thank Collins Design for giving us the opportunity to sneak-peek New Big Book of Layouts, by Erin Mayes (Design Director of Em Dash), Joel Anderson (Founder of Anderson Design Group) and Katie Jain (Co-Founder of Hatch Design).
New Book of Layouts compiles some seriously dope work from studios all over the globe. We even saw some familiar names in there (Congrats @timmit & Rule 29!) The book is broken into sections based on layout medium, advertising, banners, books, brochures, catalogs, magazines, posters, & websites. Take a gander and some of the eye candy below.
I’d definitely love to see more of the sexy interactive design and web work in future “New Layout Books”. Perhaps The New New New Book of Layouts? Something to keep an eye out for…
I recently stumbled across this interactive billboard on Milwaukee Ave. in Wicker Park and wanted to do a quick write-up about why it was so amazing.
I’m consistently being overrun by new methods of advertising as technology matures; throw a banner in an app, insert non-clickable commercials in television programs, RFID advertising and interactive billboards.
This ad (if you can even call it that) is essentially just a video camera that displays what is happening in front of it. I walked by, did a double take and had to walk back. As I was doing this, a pick-up truck on Milwaukee Ave passed by, slammed on it’s brakes, reversed and got out and chatted with me.
“I just drove by and saw this thing and had to stop. It’s awesome.”
It was awesome. Granted this isn’t the best and MOST CRAFTY use of the medium. For a comparison see this video of a “Stripping Girl Turns Into She-Demon on Chatroulette,” which was a GENIUS marketing pitch for The Last Exorcism.
The future of advertising is going to become seamless. New methods will continue to get away from full-page ads and radio and TV spots. This YouTube video for TLE did more for the marketing of the movie than any trailer, or poster ever could… millions and millions of views by people, NOT ONLY horror-movie fans.
Think outside of the box advertisers, designers and marketers!
It’s time to get back to paper, and this month, BBG brings you a special treat in the shape of a book review and in the flavor of Sadness and book layouts!
If you’re alive, then you probably know about Cyanide & Happiness, a popular web-comic hosted on Explosm.net from creators Kris Wilson, Matt Melvin, Rob DenBleyker and Dave McElfatrick. Well, after the huge success from their first book, Cyanide & Happiness, they’re back with new comics, more cartoons behaving badly and more insulting humor in:
2 Night Stand (@twonightstand) sprung from attending all the other creative get-togethers in Chicago, seeing my same creatives at every event and always walking away with everyone always saying “Oh man, we should totally work together sometime.” This event is the lightweight platform I created (2 nights, no commitment) to have the opportunity to bring all of those people together to work collaboratively, as well as with other creatives who were interested, and looking for a creative experience.
Bright Bright Great (@bbgchicago) started discussing the details of 2NS around March. Bryant Hughes (The Good Lab) jumped on board in April and after hours upon hours of web/ideation/discussion Event 1 was born around June.
#2 How did you pick the client?
This is a touchy subject.
The concept of a “client” has seen many rounds of discussion. So the first thought it always… why would I want to work for free for a client? Even though the entire 2 Night Stand event is about the weekends worth of collaboration with creatives, we continue to return to the question of client over and over.
We hit many different options in discussion, non-profits, imaginary clients, lofty clients that are not involved, but whom we create for anyway. We try to figure out what is the best solution that works for participants as well as for the event and it seems that everyone has a different perspective on what is best.
Trencherman’s Beer Co. (the first event client, http://bit.ly/trenchermansfacebook) have been friends of mine for almost 10 years. I knew Josh and Jason from back when Josh was still brewing beer under the name Flounder’s Finest (in which I designed labels) and which also took a few home brew ribbons in tasting contests.
Trencherman’s has been brewing small batch craft beers since January 2010 and are in dyer need of some creative love. Their beers are excellent and I wanted to help them spice things up. Beer as a subject matter hits close to home, especially with creatives in Chicago, so I knew small batch beer and a creative weekend worked hand-in-hand. Old Style beer was also a sponsor of this event, so we went all out on beer.
This event was our first stab at 2 Night Stand and we considered it our “friends and family” weekend. I would say that I knew (from one place or another) 60% of the participants. We allowed everyone to sign up online on our website (www.thetwonightstand.com) and we selected from there. We had more sign-ups than slots, so not everyone was able to participate in the first event. We had a lot of interest from New York City, so we are looking forward to some satellite cities for our second event.
People can already sign-up on our site for the second event. If you want go check out www.thetwonighstand.com and sign-up. The next event will be in Jan/Feb.
#4 What Are Your Overall Feelings On How The Event Turned Out
I am really excited as to how the event turned out. This was our first event and we had no idea what to expect, so pretty much anything that didn’t end in a disaster, or lawsuit was a success.
I was surprised that with no deliverable requirements, all three teams of creatives opted for fairly traditional deliverables. I thought for sure we were going to see some weird experimental deliverables. We did have a few video creatives sign-up, but as we got close had to drop out for work related reasons. As we do additional events, I would love to see some video, or motion people sign-up.
The creative output and collaboration from the weekend was definitely a success. The quality of creative that came from the teams in just a short day of production was actually pretty astounding. All three teams got their game together and presented solid work. No excuses. Shows amazing talent from everyone involved.
#5 What Was The One Thing That Stood Out To You
Hmm, I was actually pretty surprised how well the groups worked together without having any prior engagement beforehand. I was really hoping for an MTV Real World type experience with fights and crying and one guy who thinks he’s a badass, but it was really great to see a group of random creatives jumping in together and doing good work. Go teamwork!
#6 What Are Your Plans For The Future of 2 Night Stand?
We are actually planning to hold these events every 3-4 months, so we are hoping that the future of 2NS means having an event mid-Winter (Jan/Feb). Now that we’ve rocked our first event, we’ve learned a lot from what we expected, needed to do and what the participants expected, so we want to learn from our mistakes/shortcomings to make future events even more fun and interactive.
We also plan to have satellite cities for future events. We had a lot of love from NYC when we posted the site, so possible we will see a Chicago/NYC 2NS battle throwdown for our next event. Keep your eyes peeled for that.
#7 Any Last Shout Outs & Thank Yous?
For sure we have to thank the participants. This whole event hinges on the fact that there are amazing creatives out there who want to do something, so thanks to all the people who came out and grinded through the first event. We also want to thank Exaclair (Rhodia) for supplying the Rhodia pads and Old Style & Jason Ewers for supplying a never-ending supply of beer. Both donations were huge. We also wanted to thank The Coop Chicago (www.coworkchicago.com) for letting us use their space.
Bright Bright Great and Bryant Hughes (The Good Lab) bring you the first ever 2 Night Stand Weekend! 20 amazing Chicago-based creatives have been chosen to participate in a creative collaborative experience that is documented online. Check out the feed to watch the progress. www.thetwonightstand.com!
Update: Check back. Tonight, Day 2 process and iteration notes. Monday night, Team Horseplay final deliverables. Tuesday night, Team Mom Jeans deliverables. Wednesday night, Team Puff Paint deliverables.
Update: Go sign up for event #2 (Jan/Feb) www.thetwonightstand.com!
Thank you to everyone who came out to the Secret Handshake lecture 10 Tips on September 8 in Chicago.
We had a great group and some very excellent questions. As I mentioned at the lecture, I would be more than happy to provide you with a copy of the lecture PDF. Please drop me a tweet @jaycrimes and let me know you are looking for it.
You can also keep an eye on The Secret Handshake’s Official Twitter @_itsasecret. We post out information on upcoming lectures, information from the lectures as well as job openings and fun stuff we come across that are helpful for people finding their way across the creative universe.
Signs are everywhere. They tell you what to think of that look everyone just gave you, when to keep quiet, and when you should run away… but they also tell you where to board your plane, where to find food, and in which room you won’t be slapped at a restaurant.
No matter where we are, sign graphics find their way to communicate us a coherent message through clear and effective visual images, so design specialist Matteo Cossu presents a collection on some of the most ingenious sign work from around the world, featuring projects and their creators, as well as insight into their creative minds.
A fascinating compilation of photographs take us through amazing signage from museums, libraries, hospitals, theaters, retail, schools and public spaces.
The book also features interviews with sign experts, revealing the inspiration behind their work, the challenges they faced, and their thoughts on the final products. WALK THIS WAY is a great resource for designers and students because it inspires beautiful visual communication.
Two Night Stand is a creative event where 20 randomly selected Chicago-based designers, illustrators, photographers, developers and idea generators come together for 2 nights to collaborate on a mystery project.
There are “similar” events scattered across the country from 24-Hour Magazine, to Start-Up Weekend, however the actual focus of this event is quite different. Unlike the other events focused strictly on getting deliverables out the door, Two Night Stand focuses on the collaborative process, cataloging and publishing the entire creative process online hourly. We promise NO deliverables, just high level thinking, exploration and fun times.
Even though Two Night Stand is starting off as a 1-site event in Chicago over one weekend, it may expand to different groups of 20 randomly selected creatives working on the same mystery project at the same time. No team will come up with the same answer, it’s up to the collaborative process between the selected individuals.
Join Jason Schwartz as he discusses “Going Pro: Tips, Tricks & Tactics.” Topics include maxing out your resume, presenting the best work, and how to do it all right. If you have any questions about this subject matter that you would like answered, Tweet them to Jason Schwartz.
The Secret Handshake is an orientation lecture series for student designers and young creatives (18-25) looking for insider insight, honest answers and solid solutions to help you go pro.
This series, started by Jason Schwartz (Bright Bright Great), Antonio Garcia (Gravity Tank) and Will Miller (Firebelly), exists to bridge the gap between “design student” and “design professional” by inspiring greatness, demystifying the industry and providing tactical insight to successfully survive the transition.
Check out their Facebook page. You can also follow Secret Handshake lecture series updates via Twitter.
About the speaker:
Jason currently runs Bright Bright Great, a boutique interactive creative agency located in Chicago. Previously, Jason was the Director of Creative Services at Norvax, a Chicago-based Inc 500 technology company and has worked for 2 Chicago-based tech start-ups over the last 10 years.
Jason was recently featured on the AIGA KC website and judged in the 2010 Internet Marketing Awards. Jason was also a professional assistant at the 2009 Camp Firebelly as well as a participant in the 2009 Coudal Partners Layer Tennis Season. He has also been featured in GD USA magazine.