Mountain Dew Redesigns the Redesign

Sometimes not all redesigns hit on the first try.

With all the backlash from the odd Pepsico rebranding from last month, a second iteration of the Mountain Dew ID has surfaced.

Extreme?

It’s trippy! I’m not sure how I feel about flying green stalagmites/elf hats, but it’s a step in the right direction compared to V2.0 Hokusai/Great Wave bottle. The illustration is nice, but it’s missing something. They should definitely take design cues from the Green Label Art Ltd Edition bottles from June/July 2008.

Now if they can just recapture that fluorescent plutonium green-yellow color, snowboarders, web developers and factory workers can allĀ  re-jump for joy… at 4:30am.